April 3, 2005

damn. john and richard are smart.

2 Comments

I’m currently rea­ding The Mar­ke­ting Play­book for the second time (you can also go read the matching blog here).
I have to tell you, I’m loving it second time around, far more than the first time. That’s no fault of the authors. When I read it first time last year, I was pretty busy at my adver­ti­sing day job, The Hugh­train was in the middle of being writ­ten, and my head was already pretty fried from all that day-job mar­ke­ting stuff.
Being able to read it with a much less career-orientated, jaded pers­pec­tive makes the mes­sage far more inte­res­ting, not sur­pri­singly.
I’ll write a more com­plete review once I’m done rea­ding it…

2 Responses to “damn. john and richard are smart.”

  1. john says:
    April 4, 2005 at 2:25 am

    Thanks ever so much for using ‘orien­ta­ted’. I know the phi­lis­ti­nes cry that they will be unders­tood if they use such terms as poli­ti­cal orien­tion or sexual orien­tion but east­ward, ho! as it is said.

  2. Marketing Playbook says:
    April 4, 2005 at 5:54 am

    Damn, Hugh is Great

    Wow. We are flat­te­red. We have long thought that Gaping Void is just plain, you know, well, great. We are clearly only one of zillions who think Hugh MacLeod’s blog beyond crea­tive, ins­pi­red, funny, inte­lli­gent and fun to read. It…