Archive for April, 2005

April 30, 2005

twentysomething male fantasy movies

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My favo­rite “film chick”, Cynthia Rock­well wri­tes won­der­fully about “Twenty­so­mething male fan­tasy movies.“

I

free high-status

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lump

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clusters

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re-invention

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There’s a bit in The Hugh­train I’m quite fond of:

: There

April 29, 2005

fast company mention

Both Focu­sed Per­for­mance and gaping­void were men­tio­ned today over at Fast Com­pany for this whole cul­ture vs. tech­no­logy thing:

The res­pec­tive entries — and the com­ments they’ve attrac­ted so far — reso­nate well with the May issue’s cover story: Change or Die. As part of a wide-ranging analy­sis of how peo­ple are wired in terms of change, John Kot­ter, a Har­vard Busi­ness School pro­fes­sor, offers, “The cen­tral issue is never stra­tegy, struc­ture, cul­ture, or sys­tems. The core of the mat­ter is always about chan­ging the beha­vior of people.”

Thanks for the men­tion, Heath.

technological problems don’t exist

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Agree/Disagree?

doc’s speech

Doc Searls’ sli­des from his clo­sing key­note speech in Paris last Mon­day.
Inte­res­ting stuff, as always.
[BONUS LINK:] Nevi­lle Hob­son wrote a great synop­sis about what went down in Paris.

“a wobbly tower of empty beer crates”

Sig con­ti­nues the cul­tu­ral v tech­no­lo­gi­cal debate:

So makeshift solu­tions were inven­ted, revi­ved and refi­ned to get back a cer­tain air of balance. Mar­ke­ting, dis­tri­bu­tion, retail, inven­to­ries, selling, push, push — and yes, mana­ge­ment and hie­rarchies.
All makeshift solu­tions. Empty beer cra­tes on top of each other.
And, tata, we now have the much nee­ded ‘inte­rac­tion tech­no­logy’ aka IT!
But the makeshift solu­tions will not budge. Hmm.
There you are, in my mind: We ele­va­ted tem­po­rary solu­tions into truths and we use IT as duct tape to prop up the ric­kety tower of empty beer crates.

We all know it’s shit but our boss tells us we still have x-units to sell by year’s end. Lucky us.
[HAMISH IN THE COMMENTS:]

Ans­wer: get lon­ger term mana­ge­ment, or make the solu­tions much easier to change.
The issue with the second is not the IT itself in gene­ral, but retur­ning to the cul­tu­ral debate in the ear­lier posts, the inter­nal fric­tion in making these chan­ges in the orga­ni­sa­tion is the big­gest barrier.

fifty thousand

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advertising and tech

Ear­lier I said:

There can be no tech­no­lo­gi­cal solu­tion without a cul­tu­ral solu­tion. Cul­tu­ral solu­tions are more valua­ble and pro­fi­ta­ble than tech­no­lo­gi­cal solutions.

This got me thin­king to a recent con­ver­sa­tion I had with the Chief Mar­ke­ting Offi­cer of pro­bably the most res­pec­ted and “crea­tive” ad agency on the pla­net. He told me:

Our best ideas no lon­ger come from the copyw­ri­ters. They’re coming from the techies.

Hope you’re not a copyw­ri­ter.
Mar­ke­ting and adver­ti­sing has always been pretty periphe­ral to the core busi­ness. They’ll need to find ways to ope­rate dee­per within the ori­ga­ni­sa­tion if they’re going to survive.

glue

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When tal­king about tech, I always think back to Fred Wilson’s great line (to paraph­rase):

Stop loo­king for the next big thing. Think of ways to solve pro­blems. That’s the way to make money in tech.

Here’s a pro­blem I think would be pretty inte­res­ting to solve:
Tom Peters has writ­ten about a future sce­na­rio where multi-billion dollar cor­po­ra­tions are suc­cess­fully run with only seven emplo­yees.
I assume everything would be far­med out to “A Loose Con­fe­de­ra­tion of Skunk­works”. Groovy.
OK, so what would be the glue hol­ding the con­fe­de­ra­tion together? Money? Tech? Con­ver­sa­tion? Love? Fellowship? Mea­ning? Greed? Lust? Fear?
(I don’t know about you, but greed, lust and fear has always wor­ked for me.)

siv theory

Based on the wri­tings and of Seth Godin, I coi­ned a wee phrase today, “The Siv”. Short for “The Story-Idea Virus”.
The Siv needs three things:
1. The Story. It’s got to tell a story.
2. The Idea. It’s got to have an idea.
3. The Virus. Peo­ple have got to want to tell it/spread it. It needs to be inhe­rently viral.
The Story is the lie. The Idea is the truth. Both need The Virus to sur­vive. All three need each other.
I’m wor­king on “Siv Theory” as we speak, with one of my clients– a wine com­pany. Tur­ning wine bott­les into Sivs. Crea­ting brands chea­per, fas­ter and bet­ter than the next guy.
It’s a living.

advance warning

I’m not happy with the “How To Be Crea­tive” book pro­po­sal. I’ll be pos­ting a revi­sed one soon.
Just so you know…

April 28, 2005

the thingamy

Sig com­ments on the “tech­no­logy vs cul­ture” thin­gumy:

Soft­ware in gene­ral represents/is a model of the real world.
And enter­prise soft­ware is a bit par­ti­cu­lar in that it models some other model: Mana­ge­ment theo­ries, mar­ke­ting, hie­rarchies and a few others. Accoun­ting soft­ware is con­cep­tually built for how it’s done in the finance depart­ment, CRM is built to sup­port the current (and old) ways of the mar­ke­ting depart­ment and so on.
What then if the model the model is based upon is wrong? Would then not the software-cementing-culture be highly unpro­duc­tive, even inhu­man?
Time to revi­sit the underl­ying models I say. Let the tech­no­logy solu­tions follow.

This would explain why Sig’s com­pany is also called “Thin­gumy”. Any­way, so I’m having a good ol’ time trying to figure out what I’m doing in the “Midd­le­ware” mar­ket, besi­des loo­king rather con­fu­sed.
[NOTE TO SELF:] Stick to car­too­ning. This is so out of your league.

jumped the shark

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culturalists vs technologists

A recent thought:

There can be no tech­no­lo­gi­cal solu­tion without a cul­tu­ral solu­tion. Cul­tu­ral solu­tions are more valua­ble and pro­fi­ta­ble than tech­no­lo­gi­cal solutions.

Agree/Disagree?
[Ran­dom Ques­tion to The Sco­blei­zer:] Hey Robert, what big cul­tu­ral pro­blem is Mic­ro­soft trying to solve these days? Just curious.
[SYMBIOSIS:] You can’t build a Tro­jan Horse without Tro­jans. The Greeks may be sig­ning your paycheck, but the Tro­jans are also your friends.
[NOTE TO SELF:] Morph tech­no­lo­gi­cal pro­ducts into cul­tu­ral pro­ducts, and vice versa?

middleware (cont)

Good point by Thom Law­rence in the com­ments of the pre­vious post:

This is, more or less, the cen­tral theme of all soft­ware deve­lop­ment best-practice since time began. Pro­ce­du­res, Modu­les, Objects, Com­po­nents, Ser­vi­ces… Mac­Guf­fins of all sorts have yet to resem­ble the sil­ver bullet you’re after. All of these tools are just to defend against uncer­tainty and change.
But it’s not really a pro­duct you can sell. You can’t have your cake made out of com­ple­tely incom­pa­ti­ble ingre­dients, sprin­kle on magic midd­le­ware dust and eat it.
Infras­truc­ture has to be a first class citi­zen in your busi­ness, right from the start. Peo­ple _know_ how to build these sys­tems. Peo­ple are already buil­ding them. It’s just a mat­ter of com­mit­ment and sta­mina.
Tech­no­lo­gists ver­sus cul­tu­ra­lists again?

A while back I wrote a thing about tech­no­lo­gists vs cul­tu­ra­lists. So I sup­pose you can’t build “Skunk­works” soft­ware and hope to sell it at a pro­fit, unless you already have a “Skunk­works” cul­ture ready and willing to use it.
[NOTE TO SELF:] Greed kills skunks. There can be no tech­no­lo­gi­cal solu­tion without a cul­tu­ral solu­tion. Cul­tu­ral solu­tions are more valua­ble and pro­fi­ta­ble than tech­no­lo­gi­cal solu­tions.
[NOTE TO SELF:] Stick to car­too­ning. You are so out of your league.

let the middleware wars begin

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Hamish wri­tes about Midd­le­ware:

The pro­blem is that Oracle is trying to rebuild the foun­da­tion whilst not alar­ming the peo­ple who are living in the house. Basi­cally, it doesn

April 27, 2005

a loose conferderation of skunk works

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The car­toon above, “A Loose Con­fe­de­ra­tion” is one of my faves I’ve done over the last year or so. The thing is, I never quite unders­tand why that is. I just like it.
I’m no busi­ness or soft­ware expert, so par­don me if this sounds a bit naive, but…
Let’s just ima­gine big busi­ness moved away from a hie­rarchy model, what Doc Searls calls an “Ego­logy”, into what Jon Hus­band calls a “Wirearchy”.
How would that affect busi­ness soft­ware? How would a com­pany like SAP sur­vive?
I have no idea, to be honest. Soft­ware isn’t my game at all. I’m hoping Hamish will help me ans­wer this one. Maybe Doc Searls as well. Or Mary Hod­der. Or Euan Sem­ple.
[NOTE TO SELF:] The Hugh­train is get­ting a bit long in the tooth. It needs a rew­rite.
[BONUS LINK:] Mary Hod­der kvetches about the panel for­mat in Paris over the wee­kend.

Pro­po­sed:
1. Ditch the panels.
2. One lea­der per room.. mode­ra­ting an active dis­cus­sion by ever­yone in the room by, asking ques­tions and inte­rac­ting.
3. IF we do panels, any time there are more peo­ple lined up at the mic, than are on the panel, the panel and the peo­ple at the mic have to switch pla­ces.
Please note, I do appre­ciate all the work that goes in to making a con­fe­rence like this, and thank the peo­ple who put it on. But they are doing a for­mat we all have done for a long time. And we need a change. This doesn’t work, and it needs to stop.

I sent her the follo­wing e-mail:

I hear what you’re saying about panels, though I think they pro­vide a good enough focus/locus… Some of my best moments were the impromptu, like going off outside and having a ciga­rette and stri­king up a con­ver­sa­tion…
I would say the luncheon the day before was the high­light of my trip. A con­fab of eight or so. And there were one or two sto­len moments I shall remem­ber for a while.

I hear what Mary’s saying, cer­tainly, but I’ve not been to many of these things, so it was still all new and fun for me. I sort of loo­ked at the panels much like the Sun, with all these inte­res­ting little pla­nets orbi­ting around. The afo­re­men­tio­ned luncheon being a good exam­ple of a “pla­net”. But so was sha­ring a ciga­rette with Alis­tair Shrimp­ton or Nev Hob­son. Or mee­ting Sig Rinde.
I think the panel’s job is to keep the pla­nets revol­ving in place around it. Anything else (e.g. mind-blowing insights coming down off the stage etc) is just a bonus.

t-shirt update

The t-shirts will be going live on the offi­cial launch date, Tues­day, the 3rd of May. Just under a week.
Everything seems to be wor­king fine and on schedule.

April 26, 2005

back home.

Just got back from a won­der­ful wee­kend in Paris.
Too tired to write about it right this minute…
Here’s a nice pic­ture of Tho­mas and I, taken by Doc Searls.

April 23, 2005

off to paris

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Off to Paris. Back Tues­day. See you soo­nish.
[NOTE TO SELF:] Write less. Post more car­toons.
[SUNDAY UPDATE:] In Mont­par­nasse, Paris, typing from my favo­rite cyber­cafe, the one around the cor­ner from my usual hotel. Paris hasn’t chan­ged much since I was here last Novem­ber. Having din­ner tonight with lots of blog­gers etc.
[SUNDAY UPDATE– NOON:] It’s weird rea­ding Doc Searl’s blog, rea­li­sing you’re about to go meet him in per­son for the first time in about 20 minu­tes… Brunch at Cafe Select on the Bou­le­vard Mon­ta­par­nasse, along with Mary Hod­der, Halley Suitt and Cate­rina Fake.
[MONDAY UPDATE:] Still in Paris. About to go catch my plane. The con­fe­rence was fun. Drew some car­toons while I was there, which Heiko pos­ted (Thanks, Heiko!).
Great to see every­body… will blog about it later.
Spe­cial thanks to Loic Lemeur and his posse for making it hap­pen.
(Some good Tech­no­rati links here)
There a was ses­sion there where jour­na­lists were asking a lot of ques­tions. I came away thin­king, “Dino­saurs don’t like meteors”. There is no point trying to sell a dino­saur a meteor. He/She ain’t buying, so stop trying to sell him/her the meteor story etc.

April 22, 2005

hunger or die

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Rich Segal has a lucid post about how to fix Mic­ro­soft: Make it as relia­ble as dial­tone.
Robert Sco­ble wants Mic­ro­soft to make pro­ducts that thrill peo­ple. Perhaps making Mic­ro­soft as relia­ble as dial­tone would be thrills enough for most peo­ple?
Yes­ter­day I said that Skype thrills me more than anything Mic­ro­soft makes, which is basi­cally true. Having spent a lot of time on both sides of the Atlan­tic (over 15 years total on each) I’ve given a lot of money to phone com­pa­nies over the years. So of course a via­ble inter­net alter­na­tive would please me greatly.
That being said, gaping­void for the most part was all typed in on my trusty Dell com­pu­ter, which is powe­red by Win­dows 98. MS pla­yed a key part in buil­ding the most impor­tant medium in my life (besi­des car­toons) and yet, I call myself unth­ri­lled. I should love them more, but I don’t.
But that’s the price you pay when you become a mono­poly. Peo­ple start taking you for gran­ted. You just become part of the back­ground noise, like the phone com­pany or Com­mon­wealth Edi­son.
I’ll say the same thing to Mic­ro­soft that I said to McDonald’s seven years ago: You want peo­ple to love you again? Then get hungry again.
“Blog or Die”, Robert? How about “Hun­ger or Die”?
[PS: McDonald’s didn’t take my advice. Ins­tead they spent x-hundred million on the heart­brea­kingly unins­pi­red and for­mu­laic “Did some­body say McDonald’s” campaign.]

and you like it

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off to paris tomorrow

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I’m off to Paris tomo­rrow for the big “Les Blogs” con­fe­rence on Mon­day.
Han­ging out with Doc Searls on Sun­day. And hope­fully Halley Suitt.
Seeing a friend Satur­day night.
Hea­ding back home on Tues­day mor­ning.
Tom’s coming with me, though sadly he’ll be mis­sing the con­fe­rence. Too many French cus­to­mers to look after.
It’s not a bad busi­ness model we’ve set up there: Go to Paris once a month for a long wee­kend. Stay at nice hotel. Make some money. Easy, fun, pro­fi­ta­ble and… it’s Paris. Hurrah!

tom on cnn

English Cut was given a wee men­tion last night on CNN’s Glo­bal Office. Tom and I were down in Lon­don last week, and CNN came along to Savile Row and inter­vie­wed Tom for about 20 minu­tes. I think about 15 seconds of that ended up on the screen, but hap­pily for publi­city who­res everywhere, “EnglishCut.com” was clearly legi­ble throughout.
The story was about how blogs are chan­ging busi­ness. Alis­taire Shrimp­ton (of Six Apart UK) was also inter­vie­wed. As soon as I have a link, I’ll post it.

April 21, 2005

hamish in moscow

Hamish wri­tes about his recent trip to Mos­cow:

I wal­ked from my hotel to the Krem­lin, along the Mos­cow river. Got to Red Square, and it was cor­do­ned off, I guess they were get­ting ready for some kind of state cele­bra­tion, like “Cele­bra­tion of Trac­tors in Space Five Year Pro­duc­tion Plan­ning Heros” day, or some­such.
The guards who stop­ped me laughed, when I asked if I could go in, and said the only thing in English that they see­med to want to. “Twenty dollars.” They laughed, and I laughed, and I won­der how serious they were. Not sure that all Red Square guards are elite guards, but sure as hell I have no idea about the deli­cate eti­quette of bri­bing them.

“so what will happen to scoble now?”

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Robert Scoble’s boss just left Mic­ro­soft to go work at Skype. Sco­ble talks about the impli­ca­tions, and a very good job he does of it too:

But, now the tech­no­logy industry needs to focus extra hard on thri­lling cus­to­mers. Mic­ro­soft has a lot of work to do before it does that. That was Lenn’s final cha­llenge as he wal­ked out the door. Thrill cus­to­mers or else they’ll go elsewhere. And quickly. It isn’t lost on me that his new com­pany has had 100 million down­loads in 18 months, spen­ding only $.04 to get each. I’m hea­ring that one of their VoIP com­pe­ti­tors is spen­ding $400 to “acquire” one cus­to­mer.
My emplo­yee morale will go up a lot when we start ship­ping pro­ducts that thrill cus­to­mers. There’s nothing bet­ter than mee­ting peo­ple in the air­port who thank you for doing stuff that makes their lives better.

I agree, Robert. Skype thrills me more than anything Mic­ro­soft makes. And it sounds like your for­mer boss con­curs.
“Thri­lling cus­to­mers” is a terri­fiic idea. Seriously. But it’s not enough for your bos­ses to give you per­mis­sion to try. They also have to be genui­nely deter­mi­ned to make it hap­pen. There’s no point of a lieu­te­nant firing up the troops if the gene­rals are nap­ping etc.
How genui­nely deter­mi­ned are they, Robert, just out of inte­rest?
PS: Who’s Bill Gates’ tailor?

t-shirt update

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The t-shirt sales are trund­ling along nicely. I’m actually sur­pri­sed they’ve sold this well. I think the real test only begins once the shirts are actually made, ship­ped, and peo­ple start wea­ring them and blog­ging about them.

As of 0930 GMT today:
HUGHTRAIN: 44
GOOD FOR YOU: 28
MISTAKENLY: 30
CFA: 21
TOTAL: 123 SOLD
(677 LEFT)

Of course, the thought occurs to me: if peo­ple don’t like them/hate them/feel rip­ped off, I am fric­kin’ dead. Which is why I went for the high-quality option, even if it drove the price up higher than some of my rea­ders are used to paying [Euro­pean Pri­ces + Weak U.S. Dollar = Bad Combo.].
My great, great grand­father, Grampa Sim­mons, had a fairly suc­cess­ful depart­ment store in St Louis back in the early 1900s. His famous line (still quo­ted today) was, “Peo­ple remem­ber the qua­lity long after they’ve for­got­ten the price.“
Amen.

April 20, 2005

technorati reaches nine million

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Heh. Tech­no­rati pas­sed the nine million mark a little while back.
So that means nine million blogs, plus any others not regis­te­red by them.
A total popu­la­tion roughly equal to Lon­don or New York.
A year ago the num­ber was two million. At this rate, by next year we might be seeing num­bers like fifty or sixty million. The popu­la­tion of England or France. And a year or two after that, perhaps a popu­la­tion equal to the the US or Rus­sia. Yeah, I know, I’m get­ting carried here, but hey…
What does this mean for you and your busi­ness? I have no idea. Depends on what your busi­ness is. It depends on what level you wish to engage other peo­ple.
As a mar­ke­ting tool, my gut ins­tinct tells me that with blogs, the more expen­sive, mole­cu­lar, “niche” and/or “bes­poke” your pro­duct is, the bet­ter.
Agree/Disagree?

three hours

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April 19, 2005

t-shirt tally, day one

In its first 24 hours, gaping­void sold 100 t-shirts plus 8 subsc­rip­tions. Not bad at all, con­si­de­ring the site is only in pre-order mode.
No, I don’t expect this pace to con­ti­nue. If it drops off 50% in the next 24 hours it won’t sur­prise me. Howe­ver, I also sus­pect subsc­rip­tions will start tric­kling in quite stea­dily once peo­ple have star­ted recei­ving the shirts and tal­king about them; once peo­ple know they aren’t duds etc.
A hun­dred t-shirts on the first day. That seems like a lot to me.

english cut is 3 months old

Today is the three month anni­ver­sary of English Cut going live.
On one level it’s just flown by. On another level, a lot has happened.

t-shirt update

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Here are my thoughts on the t-shirts since they launched roughly 24 hours ago.
So far we’ve sold 81 shirts and 6 subsc­rip­tions. Not bad at all. Thanks to ever­yone who bought one. Seriously, it made my day.
I think we would have sold more had the weak Dollar not made them so darn expen­sive for the Ame­ri­can buyers. Notice how all the kvetching about the price ear­lier was all peo­ple quo­ting in Dollars, not Pounds Ster­ling or Euros? I thought that was very telling.
A “desig­ner” tee in the UK retails around the

April 17, 2005

t-shirts are go!

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The T-shirt site is up and live.

The shirts won’t be ready to ship until May 3rd, so the site’s just in pre-order mode. But we should have pho­to­graphs of the shirts by the end of the week.
The long delay is due to the gaping­void collar labels, which take fore­ver to order. But I wan­ted them in the equa­tion, as oppo­sed to the usual Fruit of the Loom/Hanes ones etc.
Secondly, my other pro­jects got insa­nely busy in the last few weeks.
Just a lot of little things just kept adding up. Sorry about that.
One more time, here are the basics:

1. The shirts will be limi­ted edi­tion of 4 designs, 200 of each. I won’t reprint a design once it’s sold out. Once they’re gone, they’re gone. Nor will I be prin­ting any new designs till one of the exis­ting ones is sold out. So there will never be more than 4 designs i.e. never more than 800 shirts avai­la­ble at any one time.
2. There will be a subsc­rip­tion ser­vice. Peo­ple who want to collect all the designs can sign up for it, and each time a new design is issued, we’ll send it to you. The price will auto­ma­ti­cally be deduc­ted from your cre­dit card as the new designs become avai­la­ble, and you can can­cel at any time. This ser­vice is limi­ted to 100 subsc­ri­bers, first come, first serve.

All this is explai­ned on the web­site, of course.
Again, sorry for any delays, but it’s been a really busy time for me.
Hope you like. Let me know your thoughts. Thanks.

everybody wants the new theory

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Recently on gaping­void we all star­ted tal­king about what comes after Clue­train.
There was all kinds of great pos­si­ble ans­wers: Mar­kets are rela­tionships, mar­kets are colla­bo­ra­tions etc etc.
I think it’s actually far sim­pler than that.
What comes after Clue­train? Ans­wer: Making money with Clue­train.
Every­body wants the new theory. I just want the cash.

April 15, 2005

“markets are relationships”/hughtrain wiki

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Doc Searls says in the com­ments of a recent gaping­void post:

By the way, the next step after Clue­train, IMHO, is Mar­kets are Relationships.

You heard it here first. Or maybe you heard it somewhere else first. Wha­te­ver.
Doc and I are mee­ting in Paris next week. Hurrah!
Doc and I are tal­king about colla­bo­ra­ting to create some Cluetrain/Hughtrain hybrid.
So we have “Mar­kets are rela­tionships” meets “The mar­ket for something to believe in is infi­nite”…
Add those two together and you get…?
I’m trying to think of pos­si­ble ans­wers. If you have any ideas, please leave them in the com­ments. Thanks.
[NOTE TO SELF:] Maybe The Hugh­train needs to be Open Source. Maybe I need to build The Hugh­train Wiki…?

“the market for something to complain about is infinite”

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This made my day. From Thom Law­rence:

It’s inte­res­ting that there’s a bit of a bac­klash over at gaping­void. The whole English Cut thing has to stand as the best exam­ple of Cluetrain-style thin­king actually brin­ging in the Hou­blons. And Hugh’s done a great job hel­ping Tho­mas get the word out. But some of the cal­mer pos­ters in that thread are right — it’s not news any­more, and it’s get­ting a bit stale.
I sup­pose what’s hap­pe­ned is this:

Clue­train works.
What’s next?

Took the dino­saurs thou­sands of years to die out, and the mam­mals millions of years to get to the moon. I ima­gine the inte­rreg­num was lar­gely like this: a lot of opposable-thumb-pointing but not much progress.

In the com­ments I reply:

Heh. I actually agree with you.
Still, it follows a pat­tern.
I write about something and it takes over my life. Then it gets old. Then I find something new to write about.
This hap­pe­ned with “How To Be Crea­tive”, “The Hugh­train” and now English Cut.
Usually when I’ve been over­do­sing on a sub­ject, the best cure is just to spend more time dra­wing car­toons. It clears the head pretty effec­ti­vely.
Thanks for the feedback =)

“Clue­train works. What’s next?” Exactly.

April 12, 2005

Aaaargh

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Tom got back from New York yes­ter­day and we’ve been scram­bling like crazy ever since to keep up with events as they occur.
I’m fee­ling really fried. But in a good way.
Sorry to every­body who won­ders what weird drug I’ve been on lately. I’ll try to get back to nor­mal by the end of the week. Promise!

April 11, 2005

london update

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Still in Lon­don, about to catch the train back home, so will be wri­ting more later in the day. But here’s what’s on my radar screen:
1. Tom and English Cut had a very, very good New York trip. That is offi­cial. Once I speak to Tom again I’ll find out what the final tally is… but it was without ques­tion his most sucess­ful New York trip ever, by a long shot. He’s over the Atlan­tic at the moment, flying home.
We were expec­ting to return to NY after 3 months, July-August etc. We might have to make it much soo­ner. We seem to be on a roll with the NY thing, so why not? We’ll go anywhere the cus­to­mers are, basi­cally.
David Par­met, English Cut’s PR chap in New York was, of course, ins­tru­men­tal in making the trip as suc­cess­ful as it was. If you want the cutting-edge of how blogs are affec­ting the PR indu­sustry, he’s defi­ni­tely the guy to talk to.
2. The t-shirt web­site is just about ready to go… tick tick tick…
Had I not had to come down to Lon­don on busi­ness, the thing would’ve been up by now. But hey, these things hap­pen.
3. I am way too busy all of a sud­den. I am so glad I live in the boo­nies. If I had a big-city lifestyle to main­tain on top of everything else, I think my head would fry like butter.

April 8, 2005

in london

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I’m in Lon­don for the wee­kend. Blog­ging light for the next 48 hours.
[ALSO:] The t-shirt web­site is JUST about up. A cou­ple of tweaks over the wee­kend, and it should be ready to go.
Man, I am busy these days…

April 7, 2005

thomas arrived in nyny safely

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Just spoke to Tom on his mobile. He’s in Manhat­tan, safe and sound. Hurrah!
Give him a call if you fancy mee­ting up and/or a new bes­poke Savile Row suit etc.
Thanks.
[Big Scan­dal:] True Talk expo­ses English Cut for the ripoff artists that Tho­mas and I undoub­tedly are!

avast ye scurvies (cont.)

What, so you want a pat on the back for occa­sio­nally not suc­king?
Where do you think you are, Madi­son Avenue?

post-hughtrain

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Thanks, Brian, fot the lovely post. I hope you won’t begrudge me pos­ting it here in its enti­rety:

How Does Your Glo­bal Mic­ro­brand Grow?
Take one savvy tai­lor in the UK. Niche the offe­ring. Niche it again. Mix one manic, disaf­fec­ted drea­mer as mar­ke­ting ins­ti­ga­tor. Fold one open-to-happenstance PR type in NYC. Drop crumbs along the way.
Yield one mid­night reader/writer in Loui­siana, who, against all odds, knows the value offe­red by said English tai­lor, who only a few months ago made the counter-intuitive move to take to the Intar­Web.
Fla­tearth? I’d call it NowTime.

The Hugh­train was all about adver­ti­sing and bran­ding. As I was hol­ding down an adver­ti­sing job when I wrote it, that’s not sur­pri­sing.
“Post-Hughtrain” is slightly dif­fe­rent. Post-Hughtrain is all about buil­ding what I call a “Glo­bal Mic­ro­brand”.
Three things things trig­ge­red this evo­lu­tion.
1. The bit­ter emp­ti­ness and eco­no­mic unfea­si­bi­lity of being just one more semi-desperate mar­ke­ting evan­ge­list sch­muck with a “new exci­ting” mar­ke­ting sch­piel nee­ding to be sold to the usual aspiring-corpses-corporate-numpties. Snake Oil? Perhaps. I pre­fer Mono­so­dium Glu­tame as the metaphor.
2. Wor­king with English Cut, obviously.
3. A let­ter I wrote a cou­ple of months back to Doc Searls. Hugh­train was all about “Smar­ter Con­ver­sa­tions”. Post-Hughtrain is about “The Smar­test Con­ver­sa­tion”, which to me is what English Cut is all about. Go read the letter.

privately owned vital organs

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Yes, those were my graphics at Kim Polese’s Spi­ke­source pre­sen­ta­tion yes­ter­day…
My take on Open Source?
Metapho­ri­cally, ima­gine your mar­ket was a human body. Now ima­gine a human body that doesn’t need vital organs in order to sur­vive.
If you can ima­gine that, then that begs the ques­tion:
“Why pay a cor­po­ra­tion for an expen­sive pair of lungs, when you can millions of mic­ro­lungs for free?“
Indeed.
[DISCLAIMER:] I am not an autho­rity on Open Source. I am just a car­too­nist who was asked to draw some car­toons, by some peo­ple who are.

tom arrives in new york (thursday afternoon)

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Tom (Bes­poke Savile Row Tai­lor etc.) arri­ves in New York today (Thurs­day After­noon).
Details here.
He’s there till Sun­day after­noon, then he flies back to England and gets busy cran­king out suits.
If anyone in the New York area fan­cies a custom-made suit made by one of the best tai­lors in the world, call him up on his mobile and make an appoint­ment while he’s there.
Dai­ling from New York: +44 7811 388 536
Offi­cial mobile num­ber: +44 (0) 7811 388 536. You leave out the zero when pho­ning from the Sta­tes, for rea­sons quite unk­nown to me.

April 6, 2005

Where’s Carie?

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OK, I’m going to test the power of blogs here…
The other day I was thin­king about the happy, fun times of youn­ger days, namely, back when I was a junior copyw­ri­ter for Leo Bur­nett, Chi­cago in the early 1990s.
One of the peo­ple I hung out with back then was a very bright young Art Direc­tor who ori­gi­nally hai­led from Atlanta, named Carie Meier. Any­way, the details are now a bit fuzzy, but she left Bur­nett circa 1993 to go work for Hal Riney in San Fran­cisco (on the Acura account, if memory ser­ves me correctly), and then got married soon after. We lost touch in the pro­cess, as one does. Any­way, I was won­de­ring what hap­pe­ned to her.
No, we never dated or anything. We were just buds. And no, I’m not loo­king for a date now, either. I ima­gine she’s hap­pily married somewhere, with lots of kids and what­not. But it would be good to hear how she’s doing.
If anyone out there knows who I’m tal­king about, please just say “Hi” from me, that I’m wishing her well, and that I’m doing fine. Thanks.
If I ever hear back from her, I’ll let you know. Maybe.
[UPDATE: August, 2005] Carie saw this page even­tually and sent me an e-mail. Follow-up story here. Rock on.

more t-shirt ramblings

“But to ans­wer your ques­tion, if I thought my rea­ders wan­ted Cafe Press tees more than they wan­ted tees with gaping­void labels sewn in the collars, prin­ted on shirts I selec­ted, by peo­ple I selec­ted, orde­red from a web­site I con­trol, I would do that.“
Go here to join in the conversation.

cluetrain birdie

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