March 28, 2005
the “beyond lame” award (cont.)

Too funny. From a commenter over at BL Ochmann’s:
In the last two weeks I have been speaking to a (private, not company) blogger who works for Diageo, bemoaning the fact that their ad agencies are preparing fake blogs and have no clue about what blogging is. I also spoke to a creative from a big ad agency that is creating such faux blogs asking for advice. I guess we knew it was coming, brace yerself and hope that’ll get what they deserve from the blogosphere.
OK, with the recent Captain Morgan meme seeming to hit a nerve with lots of people, I’m officially starting “The Beyond Lame Award Of The Week”. I’ll post something every Sunday, roundabouts.
If you see something advertising or marketing-related that qualifies as “Beyond Lame”, please send me a link. No, it doesn’t necessarily have to be a blog or blog-related.
If I have enough links, then I might consider upgrading the award to daily or semi-daily. Too early to tell. Watch this space.
Time these people learned how to talk to people properly.








Hugh,
i assume non-english language content won’t qualify — right ?
WM_QUERY
thomas woelfer
Hugh, just remember to link with rel=“nofollow” so you don’t give these faux blogs any juice. I notice you didn’t do this to the link to the Captain Morgan blog — intentional?
Why Yes, Dossy, it was intentional. Captain Morgan is paying me large sums of money. Ker. Chiiiing
Somebody please tell me what the full link code would have to look like with “nofollow” in it, and I will change it. Thanks.
B.L. Ochman’s site — whatsnextonline.com — offers a $100 .pdf download “What Could Your Company Do
With a Blog?”
(I like #7)
85 Examples of the best business blogs:
Adverblogs
Association Blogs
Blogs About Blogging
B2B Blogs
CEO Blogs
Customer Service Blogs
Fake Blogs
Journalists’ Blogs
Media Blogs
Product Sales Blogs
PR Blogs
Political Blogs
The only thing dumber than a fake Capt Morgan blog are the dipshits who post in the comments.
“lol i got driunk and did karaoki in las vegas 1 time last yr lol!!11! awesome blog keep up teh good work!!1! lol”
If Peter read my report or my blog he’d know that I think fake blogs are evil.
Captain Morgan Lauches Lame Fake Blog http://www.whatsnextblog.com/archives/2005/03/captain_morgan.asp
Fake Pepsi Girl Blog…Yawn http://www.whatsnextblog.com/archives/2005/02/fake_pepsi_girl.asp
Mazda’s Fake Blog is a Dumb Assed Mistake
http://www.whatsnextblog.com/archives/2004/10/mazdas_fake_blo.asp
and so on.….
:>)
Fair enough, B.L., I’ll be happy to read more. I can’t afford the report, but thanks for the invitation. I apologize for misinterpreting your list of the 85 Examples of the Best Business Blogs.
It would look like this:
a href=“http://www.example.com/” rel=“nofollow”
A blog by any other name
The fake blog meme is hitting the beaches.
Just to be contrary for a moment, how many of the people who are being targeted by these ‘fake’ blogs actually care that they aren’t ‘real’ blogs? Taking the question one step further, how many of those peopl…
Does msnfound.com count as beyond lame? Made worse because not only are they beyong lame, they’re claiming they were trying to create a viral (hint: didn’t work). Good ole Microsoft.