March 28, 2005

the “beyond lame” award (cont.)

zzzppplkiu03.jpg
Too funny. From a com­men­ter over at BL Ochmann’s:

In the last two weeks I have been spea­king to a (pri­vate, not com­pany) blog­ger who works for Dia­geo, bemoa­ning the fact that their ad agen­cies are pre­pa­ring fake blogs and have no clue about what blog­ging is. I also spoke to a crea­tive from a big ad agency that is crea­ting such faux blogs asking for advice. I guess we knew it was coming, brace yer­self and hope that’ll get what they deserve from the blogosphere.

OK, with the recent Cap­tain Mor­gan meme see­ming to hit a nerve with lots of peo­ple, I’m offi­cially star­ting “The Beyond Lame Award Of The Week”. I’ll post something every Sun­day, roun­da­bouts.
If you see something adver­ti­sing or marketing-related that qua­li­fies as “Beyond Lame”, please send me a link. No, it doesn’t neces­sa­rily have to be a blog or blog-related.
If I have enough links, then I might con­si­der upgra­ding the award to daily or semi-daily. Too early to tell. Watch this space.
Time these peo­ple lear­ned how to talk to peo­ple properly.

10 Responses to “the “beyond lame” award (cont.)”

  1. Hugh,
    i assume non-english lan­guage con­tent won’t qua­lify — right ?
    WM_QUERY
    tho­mas woelfer

  2. Dossy says:

    Hugh, just remem­ber to link with rel=“nofollow” so you don’t give these faux blogs any juice. I notice you didn’t do this to the link to the Cap­tain Mor­gan blog — intentional?

  3. hugh macleod says:

    Why Yes, Dossy, it was inten­tio­nal. Cap­tain Mor­gan is paying me large sums of money. Ker. Chiiiing ;-)
    Some­body please tell me what the full link code would have to look like with “nofo­llow” in it, and I will change it. Thanks.

  4. B.L. Ochman’s site — whatsnextonline.com — offers a $100 .pdf down­load “What Could Your Com­pany Do
    With a Blog?”
    (I like #7)
    85 Exam­ples of the best busi­ness blogs:
    Adver­blogs
    Asso­cia­tion Blogs
    Blogs About Blog­ging
    B2B Blogs
    CEO Blogs
    Cus­to­mer Ser­vice Blogs
    Fake Blogs
    Jour­na­lists’ Blogs
    Media Blogs
    Pro­duct Sales Blogs
    PR Blogs
    Poli­ti­cal Blogs

  5. The only thing dum­ber than a fake Capt Mor­gan blog are the dipshits who post in the com­ments.
    “lol i got driunk and did karaoki in las vegas 1 time last yr lol!!11! awe­some blog keep up teh good work!!1! lol”

  6. B.L. Ochman says:

    If Peter read my report or my blog he’d know that I think fake blogs are evil.
    Cap­tain Mor­gan Lauches Lame Fake Blog http://www.whatsnextblog.com/archives/2005/03/captain_morgan.asp
    Fake Pepsi Girl Blog…Yawn http://www.whatsnextblog.com/archives/2005/02/fake_pepsi_girl.asp
    Mazda’s Fake Blog is a Dumb Assed Mis­take
    http://www.whatsnextblog.com/archives/2004/10/mazdas_fake_blo.asp
    and so on.….
    :>)

  7. Fair enough, B.L., I’ll be happy to read more. I can’t afford the report, but thanks for the invi­ta­tion. I apo­lo­gize for misin­ter­pre­ting your list of the 85 Exam­ples of the Best Busi­ness Blogs.

  8. John Harvey says:

    It would look like this:
    a href=“http://www.example.com/” rel=“nofollow”

  9. A blog by any other name

    The fake blog meme is hit­ting the beaches.
    Just to be con­trary for a moment, how many of the peo­ple who are being tar­ge­ted by these ‘fake’ blogs actually care that they aren’t ‘real’ blogs? Taking the ques­tion one step further, how many of those peopl…

  10. Ross says:

    Does msnfound.com count as beyond lame? Made worse because not only are they beyong lame, they’re clai­ming they were trying to create a viral (hint: didn’t work). Good ole Microsoft.