March 22, 2005
marketing lesson
Nice little marketing lesson from English Cut.
You want people to take you seriously? Recommend your competition.
Hugh MacLeod
I'm a cartoonist.
I sell limited-edition prints.
I wrote a book.
I'm CEO of Stormhoek USA, which markets South African wine in the States.
I also draw private commissions.
Prints |
Opening | Current |
|---|---|---|
Bluetrain |
$900 | |
We Need to Talk |
$650 | |
Portfolio #2 |
$300 | |
NY NY |
$275 |
This practice is great for client relations.
I usually take it a step further and tell my clients, “Don’t use me unless you absolutely need to.”
Of course, it only works because I mean it.