March 17, 2005
history of english cut
[UPDATE: Big Kudo’s to Rober Scoble for linking to English Cut. Thanks, Robert!]
With all the English Cut business going crazy at the moment, it suddenly made me think of all the feedback I received about the idea of a blogging tailor, before I had convinced Thomas to start a blog, when I first broached the subject with my readers here and here:
“It seems to me that a blog is pretty inappropriate as a website for a tailor. Perhaps it’s appropriate to use a blog engine to maintain his website, which will make it easier for him to maintain the content, but I fail to see why a tailor would want to keep an online diary as the online face of his business.“
“I guess what I’m afraid of is that we’re talking about a small niche market. Lots of people online like to talk about computers, gadgets, movies, and all kinds of things. Maybe I’m wrong, but I don’t imagine that too many people have much to say about suits (as nice as they are, and as much as I’d like to be able to afford one)… If Tom starts a blog, and there’s no conversation, that’s going to look kinda silly. Wouldn’t that be detrimental to business?“
“I don’t hear that many people talking about suits, especially online, and I’m don’t believe that starting a blog about suits will change that.“
“People like Tom need a blog as much as a fish needs a bicycle… The typical Saville Row customer is not a blog reader. He, in all likelyhood, doesn’t even know what a blog is. And even if he’d knew, why read about what one’s tailor has to say? He’s there to make suits, as long as he does that well he’ll have a market… Tom needs to offer superior service and style to a market that tends to be extremely loyal to ‘their’ taylor, once that relationship has been built.“
“Directing a conversation with your customer base is a great idea. Assuming people fly to London to buy a hand tailored suit because they want to intimidate their beta male counterparts is silly… 90% of the suits on Savile Row are good enough for the most discriminating buyer. Its the buying experience that will make one tailor more successful than another.“
“A blogging tailor is not what is needed, however the concept of being the subject of conversation is. I’d have thought that, with Savile Row tailors and that ilk, word of mouth is the key in the bespoke suit buying Alpha-male market. I just don’t think that blogging is the be-all answer to that.”
It’s amazing to think that these comments are only a few months old. But that’s internet time for you.
So Robert, what did they say to you when you said you were going to start blogging about Microsoft from the inside?
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