March 10, 2005

rusty the cowboy

7 Comments

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Once there was a cow­boy named Rusty.
It was Rusty’s job to go around bran­ding cattle, and boy was he good at that. Nobody could brand a steer bet­ter than Rusty. And he made a good living from it, visi­ting ranches, bran­ding the cattle. The guy never had to worry about how he was going to pay for his next horse or a silver-studded saddle.
But one day something hap­pe­ned. The cattle gene­ti­cally muta­ted. Sud­denly each rancher’s cattle were so uni­que and dif­fe­rent from other ranchers’ cattle, you could tell who­ses cattle was whose, without nee­ding to mark them.
Sud­denly it was loo­king like Rusty was out of a cushy living.
But no! He became a post-Cluetrain bran­ding evan­ge­list! Sud­denly he could make even more money, tur­ning up to ranches in Ita­lian suits, Power­point sli­des in tow, get­ting the ranchers all fired up about how great and fan­tas­tic their new cattle were.
Ker. Chiiiing.

7 Responses to “rusty the cowboy”

  1. Steven Buckley says:
    March 10, 2005 at 1:00 pm

    Along the lines of this joke (trun­ca­ted for typing speed)…
    Man sho­wing friend around cattle ranch. “where’s all the cattle?” friend says.
    “Well I wan­ted to call the ranch the lazy j”
    “yes, but where’s all the cattle?”
    “and my wife wan­ted to call it the circle q”
    “yes… but where’s all the cattle?”
    “and the kids wan­ted to call it the blue sky”
    “yes…but…where’s all the cattle?”
    “so we called it the lazy j, circle q, blue sky ranch”
    “WHERE ARE ALL THE CATTLE?”
    “erm… they didn’t sur­vive the bran­ding process”

  2. smallbusinessbranding blog - small business marketing says:
    March 10, 2005 at 1:02 pm

    Too Bad He’s So Funny

    Hugh is such a pec­kerhead. Enter­tai­ning though.

  3. Matt says:
    March 10, 2005 at 2:44 pm

    Great blog. It’s faci­na­ting to watch your busi­nes­ses and thought pro­ces­ses unfold. I’ve lear­ned a ton.
    You might need to start a second blog, though. I’m not sure one is going to hold your ego much lon­ger. ;)

  4. Evelyn Rodriguez says:
    March 10, 2005 at 6:41 pm

    Ita­lian suits?! Sounds like you’ve stum­bled on a new mar­ket for the Savi­lle Row tai­lor ;-) And if those cows are pur­ple, perhaps the suits should match as well.

  5. seattleduck says:
    March 10, 2005 at 8:47 pm

    Is irony dead too?

    I do find it slightly amu­sing that a prime pro­po­nent of the

  6. seattleduck says:
    March 10, 2005 at 8:47 pm

    Is irony dead too?

    I do find it slightly amu­sing that a prime pro­po­nent of the

  7. Stephen says:
    March 12, 2005 at 2:11 am

    Why doesn’t Kevin Roberts ever post com­ments here…oh, I see why… :)