Comments on: branding is dead (cont.)

By: campester

campester — Thu, 10 Mar 2005 07:22:34 +0000

this arturo comment has been brought to you by coca cola.
[sorry, that was unconstructive.]

By: Bruce DeBoer

Bruce DeBoer — Wed, 09 Mar 2005 21:50:59 +0000

Synthesized is spelled with a Z

By: smallbusinessbranding blog - small business marketing

smallbusinessbranding blog - small business marketing — Wed, 09 Mar 2005 21:37:39 +0000

Evelyn and Hugh on Branding’s Demise

Had a brief email chat with Evelyn Rodriguez and Hugh re: the branding is dead. They’re trying to help me understand the thinking behind such a statement. More to write on it later, but Ev directed me to this post,

By: arturo

arturo — Wed, 09 Mar 2005 08:38:42 +0000

A brand is your identity.
Every product has one by virtue of being.
The question is awareness — that is how many people know your brand. And expectations — if they know you what’s their perception of what you do.
(both those critical features can be changed by PR, advertising, and other communications tactics)
Saying that ‘branding is dead’ to say you don’t understand what a brand is about.
Dumb.

By: Alexoid

Alexoid — Wed, 09 Mar 2005 06:47:53 +0000

Wait, isn’t branding like, a logo? I was once asked to make a logo but change the font a bit to make it “special”. So now I do that every time and life is good.

By: hugh macleod

hugh macleod — Tue, 08 Mar 2005 22:22:00 +0000

Sorry, Bruce, maybe my “creative” wasn’t “synthesised” enough. Ha!

By: Bruce DeBoer

Bruce DeBoer — Tue, 08 Mar 2005 21:50:04 +0000

I don’t know what the heck your talking about Hugh. You make a statment and then back away from it with no explaination; that’s boring.
I keep coming to your blog because others have you listed but I’m continually bewildered since there is not real discussion going on.
Bye.

By: Steve Griffiths

Steve Griffiths — Tue, 08 Mar 2005 18:05:13 +0000

Isn’t branding essential because it establishes momentum? I suppose what really really talking about is coerced branding as opposed to products that brand themselves on the leathery consciousness of consumers based on sheer quality.

By: John Antczak

John Antczak — Tue, 08 Mar 2005 14:43:07 +0000

Most companies haven’t the faintest idea of what branding is, was, or should be.
Some companies waste their time trying to establish a global brand (Haier) when comsumers just buy their products because they’re cheap.
Some think that faded glory is still a valuable asset (TCL/RCA).
And some shouldn’t waste their time because they have great products (Sanyo).

By: Tom

Tom — Tue, 08 Mar 2005 14:05:59 +0000

Branding is the domain of educated wankers who piss on the floor of public washrooms. Don’t BLINK now but it too has reached the tipping point.
Don’t forget to buy my new book coming out this spring, “How whales talk in dirty”

By: JSLogan

JSLogan — Tue, 08 Mar 2005 12:50:57 +0000

Death of Branding!?!?!?

Branding is one of those words you could drop in the middle of a marketing party and likely get 10 similar, yet different definitions of its meaning. I’m not sure I could give a best definition of what it means to create a brand, nor am I confident I …

By: J

Tue, 08 Mar 2005 10:15:16 +0000

branding is for necrophiliacs? ha!

By: smallbusinessbranding blog - small business marketing

smallbusinessbranding blog - small business marketing — Tue, 08 Mar 2005 10:08:50 +0000

Hugh Says Branding is Dead

Hugh is on his