March 5, 2005
no futzing around
Working with English Cut over the last few weeks has taught me three things.
1. The Hughtrain actually works.
2. The better your product, the better The Hughtain works.
3. If your product isn’t world-class, you’re in big trouble.
Less than a week ago, a chap who had never bought Savile Row suits before stumbled across English Cut, really liked it, and sent Thomas an e-mail, stating he’d like to meet up.
The guy had previously spent a lot of money on designer labels, Armani and whatnot, but reading English Cut had confirmed a nagging suspicion in the back of his mind that designer-label wasn’t the real deal. Fair enough; most designer-label is a complete ripoff. And the more you know about suits, the more you believe that.
Tom met him on Savile Row yesterday for an hour or two with his tape measure and cloth samples.
Before the meeting was over the chap had ordered over $15,000 worth of suits, and had paid the full deposit.
Contrary to popular belief, blogging is not just for failed writers, aspiring journalists and whiney teenagers. Tom and I are doing many things with English Cut. Futzing around is not one of them.
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Hugh:
Take plenty of notes and keep us informed. This could be a book in the making. At the least, this will make a fantastic case study.
Hi Hugh
Cool, ideas turn into cash. That’s the best validation that any idea could hope for. I am very happy to hear that it is working so well.
I am sure we’ll be hearing more of this.
No Futzing Around
Thomas does the writing and Hugh explains why that writing is more than just a tasty little morsel. As I’ve said before, English Cut is a blend of tradition, craftsmanship, beauty, the smarter conversation, and technology which absolutely fascinates …