March 3, 2005

revenue entitlement mechanism

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Just in case I didn’t mange to con­vince you to check out Card­board Spa­ceship yes­ter­day:

That is why, if your mar­ke­troid has come to see the cus­to­mer, AKA the con­su­mer, as being a kind of reve­nue entit­le­ment mecha­nism that will cause units to be shif­ted in a pre­dic­ta­ble and mecha­ni­cal fashion, then give them a smack upside the head and see if you can get their brain wor­king again.

Your cus­to­mer is nothing other than a reve­nue entit­le­ment mecha­nism. Yep, sort of like the job your dad pulled strings to get you after college.

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