March 3, 2005
revenue entitlement mechanism
Just in case I didn’t mange to convince you to check out Cardboard Spaceship yesterday:
That is why, if your marketroid has come to see the customer, AKA the consumer, as being a kind of revenue entitlement mechanism that will cause units to be shifted in a predictable and mechanical fashion, then give them a smack upside the head and see if you can get their brain working again.
Your customer is nothing other than a revenue entitlement mechanism. Yep, sort of like the job your dad pulled strings to get you after college.
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