Comments on: english cut in the guardian http://gapingvoid.com/2005/02/28/english-cut-in-the-guardian/ "cartoons drawn on the back of business cards" Wed, 23 May 2012 20:07:07 +0000 hourly 1 http://wordpress.org/?v= By: The Pre-Commerce Blog http://gapingvoid.com/2005/02/28/english-cut-in-the-guardian/#comment-4392 The Pre-Commerce Blog Tue, 24 Jan 2006 22:33:35 +0000 http://gapingvoid.com/?p=1279#comment-4392 <strong>The Smartest Conversation</strong> I'm preparing for a presentation at the OutSell Executive Leadership Council Meeting in Sarasota FL this weekend. My topic is The State of Web Marketing. Unfortunately, all the speachwriters who are really good at bluster and bullsh*t are already busy,... The Smartest Conversation

I’m preparing for a presentation at the OutSell Executive Leadership Council Meeting in Sarasota FL this weekend. My topic is The State of Web Marketing. Unfortunately, all the speachwriters who are really good at bluster and bullsh*t are already busy,…

]]> By: Freddie Daniells http://gapingvoid.com/2005/02/28/english-cut-in-the-guardian/#comment-4389 Freddie Daniells Fri, 04 Mar 2005 02:27:33 +0000 http://gapingvoid.com/?p=1279#comment-4389 hi Hugh: Just came across this and thought of you: www.obeythesuit.co.uk Maybe you are right after all - it is all about Power! hi Hugh: Just came across this and thought of you:
http://www.obeythesuit.co.uk
Maybe you are right after all — it is all about Power!

]]> By: Steve Gill http://gapingvoid.com/2005/02/28/english-cut-in-the-guardian/#comment-4388 Steve Gill Wed, 02 Mar 2005 22:32:04 +0000 http://gapingvoid.com/?p=1279#comment-4388 Hi Hugh, As a relatively new reader of your blog, the 'English Cut' theme is something I'm use to and enjoy. Perhaps nay-sayers would be appeased by seeing posts related to how you brain storm new ways to create buzz about the English Cut blog and the business itself. Maybe those methods could be applied to your readers' businesses or otherwise spark an idea..? Either way, keep up the good work and the great doodlin'! -Steve Gill Hi Hugh,
As a relatively new reader of your blog, the ‘English Cut’ theme is something I’m use to and enjoy.
Perhaps nay-sayers would be appeased by seeing posts related to how you brain storm new ways to create buzz about the English Cut blog and the business itself. Maybe those methods could be applied to your readers’ businesses or otherwise spark an idea..?
Either way, keep up the good work and the great doodlin’!
–Steve Gill

]]> By: Timbo http://gapingvoid.com/2005/02/28/english-cut-in-the-guardian/#comment-4387 Timbo Tue, 01 Mar 2005 08:20:22 +0000 http://gapingvoid.com/?p=1279#comment-4387 Helping a small, smart, energetic company to communicate their story would be my dream job. I've worked as a copywriter for 12 years now. 6 in an agency. 4 freelance. 2 client side in an in-house agency. Agencies blow, once the novelty of free beer and hot account coordinators wears off. They burn you out. And you're hidden from the client, from the actual business you're supposed to be selling. In-house is better, but you're still pigeonholed as a "creative," and ultimately distanced from the product and the marketing. And, let's face it, you find lots of folks who're just marking time. Freelance is great when you're busy and the checks don't bounce. But still, unless you're relentless about your clients, it becomes a pure dollar exchange, and that gets empty fast. When you join a company you do more than just "sell suits." You get the chance to help something grow. That's what it's all about, right? Helping a small, smart, energetic company to communicate their story would be my dream job.
I’ve worked as a copywriter for 12 years now. 6 in an agency. 4 freelance. 2 client side in an in-house agency.
Agencies blow, once the novelty of free beer and hot account coordinators wears off. They burn you out. And you’re hidden from the client, from the actual business you’re supposed to be selling.
In-house is better, but you’re still pigeonholed as a “creative,” and ultimately distanced from the product and the marketing. And, let’s face it, you find lots of folks who’re just marking time.
Freelance is great when you’re busy and the checks don’t bounce. But still, unless you’re relentless about your clients, it becomes a pure dollar exchange, and that gets empty fast.
When you join a company you do more than just “sell suits.” You get the chance to help something grow. That’s what it’s all about, right?

]]> By: john dodds http://gapingvoid.com/2005/02/28/english-cut-in-the-guardian/#comment-4386 john dodds Tue, 01 Mar 2005 01:40:12 +0000 http://gapingvoid.com/?p=1279#comment-4386 Absolutely true - i watched an acquaintance build a $100 million turnover in clothing in the UK without having a marketing department of any sort and without ever running an advertisement. Absolutely true — i watched an acquaintance build a $100 million turnover in clothing in the UK without having a marketing department of any sort and without ever running an advertisement.

]]> By: Mutually Inclusive http://gapingvoid.com/2005/02/28/english-cut-in-the-guardian/#comment-4391 Mutually Inclusive Tue, 01 Mar 2005 01:11:00 +0000 http://gapingvoid.com/?p=1279#comment-4391 <strong>Career Shift from Creative Director to Suit Salesman</strong> Anyone who follows Hugh MacLeod's view of the branding world at Gapingvoid.com has seen his interest shift from the advertising world to the world of high-end tailors. First he help his friend start a blog by a Career Shift from Creative Director to Suit Salesman

Anyone who follows Hugh MacLeod’s view of the branding world at Gapingvoid.com has seen his interest shift from the advertising world to the world of high-end tailors. First he help his friend start a blog by a

]]> By: David McQueen http://gapingvoid.com/2005/02/28/english-cut-in-the-guardian/#comment-4385 David McQueen Mon, 28 Feb 2005 23:51:57 +0000 http://gapingvoid.com/?p=1279#comment-4385 Hugh When you get your suit how about we go toe to toe with my tailor Gemma Johnson (See my blog) to see who looks more dapper. ;) Kudos to Tom Dave Hugh
When you get your suit how about we go toe to toe with my tailor Gemma Johnson (See my blog) to see who looks more dapper. ;)
Kudos to Tom
Dave

]]> By: hugh macleod http://gapingvoid.com/2005/02/28/english-cut-in-the-guardian/#comment-4384 hugh macleod Mon, 28 Feb 2005 20:47:21 +0000 http://gapingvoid.com/?p=1279#comment-4384 No job title, Pat. Every morning I turn up at the English Cut office and try to help Tom out, the best I can. No job title, Pat. Every morning I turn up at the English Cut office and try to help Tom out, the best I can.

]]> By: Pat http://gapingvoid.com/2005/02/28/english-cut-in-the-guardian/#comment-4383 Pat Mon, 28 Feb 2005 20:16:11 +0000 http://gapingvoid.com/?p=1279#comment-4383 Hugh, What are you going to be doing as part of English Cut? Marketing Director? Business Manager? Or are you going to apprentice to be a cutter? The last position would be the cooler and more dramatic departure from the advertising world. Hugh,
What are you going to be doing as part of English Cut? Marketing Director? Business Manager? Or are you going to apprentice to be a cutter? The last position would be the cooler and more dramatic departure from the advertising world.

]]> By: hugh macleod http://gapingvoid.com/2005/02/28/english-cut-in-the-guardian/#comment-4382 hugh macleod Mon, 28 Feb 2005 18:22:29 +0000 http://gapingvoid.com/?p=1279#comment-4382 I'm not trying to sell suits to my readers, Barb. I’m not trying to sell suits to my readers, Barb.

]]> By: Johnnie Moore's Weblog http://gapingvoid.com/2005/02/28/english-cut-in-the-guardian/#comment-4390 Johnnie Moore's Weblog Mon, 28 Feb 2005 16:08:33 +0000 http://gapingvoid.com/?p=1279#comment-4390 <strong>Getting out of the business</strong> Hugh saysI think I'm getting out the marketing/advertising business.He's spending more time working on this English Cut project which sounds a pretty good idea to me. There are days when I feel like getting out of the branding/marketing business too.... Getting out of the business

Hugh saysI think I’m getting out the marketing/advertising business.He’s spending more time working on this English Cut project which sounds a pretty good idea to me. There are days when I feel like getting out of the branding/marketing business too.…

]]> By: Jeremy http://gapingvoid.com/2005/02/28/english-cut-in-the-guardian/#comment-4381 Jeremy Mon, 28 Feb 2005 14:09:09 +0000 http://gapingvoid.com/?p=1279#comment-4381 Your archives are still broken. Dammit. I want to read your ten best ideas. Your archives are still broken. Dammit. I want to read your ten best ideas.

]]> By: Barbara http://gapingvoid.com/2005/02/28/english-cut-in-the-guardian/#comment-4380 Barbara Mon, 28 Feb 2005 13:03:28 +0000 http://gapingvoid.com/?p=1279#comment-4380 Your site is "anti-establishment," while suits are the embodiment of establishment. Maybe I'm wrong, but it seems to me that 95% of the people who read you are not your target audience when it comes to selling suits. Your site is “anti-establishment,” while suits are the embodiment of establishment. Maybe I’m wrong, but it seems to me that 95% of the people who read you are not your target audience when it comes to selling suits.

]]> By: hugh macleod http://gapingvoid.com/2005/02/28/english-cut-in-the-guardian/#comment-4379 hugh macleod Mon, 28 Feb 2005 09:16:22 +0000 http://gapingvoid.com/?p=1279#comment-4379 Heh. Shelley, In English Cut's world, lack-of-coolness is more rewarding than coolness. Ever heard the phrase, "It's hip to be square"? That's what we're talking about, "in extremis". Heh. Shelley, In English Cut’s world, lack-of-coolness is more rewarding than coolness.
Ever heard the phrase, “It’s hip to be square”? That’s what we’re talking about, “in extremis”.

]]> By: hugh macleod http://gapingvoid.com/2005/02/28/english-cut-in-the-guardian/#comment-4378 hugh macleod Mon, 28 Feb 2005 09:11:22 +0000 http://gapingvoid.com/?p=1279#comment-4378 "it's just that I'm hoping you'll move on and go back to what I come to your site to read." Well Boredguy, fair enough, but since you decided to (A) remain anonymous and (B) not specify exactly what you're missing, I'm just assuming you're a useless troll wasting my time. Please try to be more helpful next time ;-) “it’s just that I’m hoping you’ll move on and go back to what I come to your site to read.“
Well Boredguy, fair enough, but since you decided to (A) remain anonymous and (B) not specify exactly what you’re missing, I’m just assuming you’re a useless troll wasting my time.
Please try to be more helpful next time ;-)

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