February 25, 2005
random stuff
[CARDBOARD SPACESHIP:] Wow. Hamish has been prolific since he started blogging earlier this week. He’s an SAP consultant. I bet you didn’t know, SAP code is written by Elves.
[ASTON MARTIN:] Tom and I have decided to stick with only doing high end “Bespoke” Savile Row suits, and not bother moving into cheaper but more scalable ready-to-wear market, if demand for the stuff grows. [Go here if you still don't know the difference between the two] Like Tom says, “It doesn’t matter how green your money is, if you want a new Aston Martin you still have to get on the four-year waiting list.”
Ready-to-wear is a nightmare, anyway. Anything to do with retail is.
["OBEY THE SUIT":] A very funny, R-Rated viral commercial for a hip London Bespoke tailor’s firm. It looks liike “Bespoke” is only a small part of their business; I’m guessing by the suits they’re advertising that their main thrust is selling “Made-to-measure” (Bespoke’s poorer cousin) to the brash, young London stockbroker/financial crowd. But it looks like it’s a groovy little enterprise, still. Rock on.
(Again, go here if you don’t know the difference.)
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A wee chuckle to start your day off right etc.
Blah. Suits are boring.
what is it with brits and office porn?
It’s our little way of subverting established hierarchies, Cynthia.
Americans use Hollywood (“One man fighting against the system!”), we use office porn.
I think porn is more interesting than Hollywood. Especially if you look at this year’s Oscar nominations.
hey you’re american too.
So do Lutwyche also dabble in penile enlargement? Looks like their target market is much in need.
Yeah, sexual harrassment in the workplace is a laugh riot.
Hugh! Aston! Fix it please.
Peter. Typo. Sorry. Fixed. Thanks =)
Timbo, yeah, it tries to be Gordon Gekko but Benny Hill keeps wanting to show his face. Heh.
I don’t know for certain, but I spuspect Lutwyche’s target market are young Wall Street/City of London types who want power.
English Cut, on the other hand, is for people who already have it
i.e. English Cut is not “aspirational”. That being said, our target is probably 10-20 years older than Lutwyche’s. And I’ll wager our suits cost 2-4 times as much.
EC may not be aspirational in the same way, but there is an allure to bespoke that will make many a guy with some cash tingle over the prospect.
What could be nicer than clothes made just for you…by the best of the best? And it’s so stealth-luxury–no designer labels.
So, not vertically aspirational, but horizontally so, if that makes sense. (Sexual innuendo intended.)
Oy vey, Timbo, that’s pointless semantics and you know it
When I say ‘aspirational’, I’m suggesting “suits for people who want to dress like the CEO.”
The point being, EC suits are actuially bought and worn by real CEO’s.
Shame on you!
Actually, Hugh, it’s not pointless.
Unless you think it’s pointless for Tom to take the money of EVPs and SVPs who can afford bespoke but haven’t quite made the leap.
But it’s your baby. I’m just kibbitzing
Timbo, I totally misread what you had written and totally misunderstood it, sorry.
Not “pointless” at all, in fact, but dead on.
Thanks and mea culpa’s etc
Hugh, no worries. Seemed like a misread. I wondered if you’d recently switched from decaf to espresso…
turnip…