February 25, 2005

english cut in fast company

3 Comments

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A nice wee men­tion of English Cut on the Fast Com­pany blog:

So it’s refreshing to learn about English Cut, a blog writ­ten by Tho­mas Mahon, a bes­poke tai­lor on Savile Row in Lon­don. Since early this year, Mahon has been telling tales of his trade, shed­ding light on the work he does, the peo­ple he works with, and the peo­ple who wear his wares.

As I’ve said before, the entire out­put for Savile Row in a sin­gle year is only a cou­ple of thou­sand suits… maybe five thou­sand, ten thou­sand, tops. This isn’t Bur­ger King, the viral doesn’t have to be mas­sive and huge in order to serve its pur­pose. It just has to sim­mer along there, just beneath the sur­face, sprea­ding almost unde­tec­ted.
I think that’s star­ting to happen.

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3 Responses to “english cut in fast company”

  1. Heath Row says:
    February 25, 2005 at 10:36 PM

    Thanks for com­men­ting on our men­tion! I’m a huge fan of your work.

  2. Marketing Begins At Home says:
    February 26, 2005 at 1:51 AM

    Fast Com­pany NOW

    Or just another well dres­sed cog in the Hugh­train.
    After all those years of pitching enter­prise soft­ware ven­dors as ‘trans­for­ma­tive engi­nes,’ Heath Row finally bites on a story about a tai­lor…
    Go figure!

  3. witz says:
    March 1, 2005 at 5:04 AM

    that damn english­cut blog has me obses­sed. trying to figure out how to get the scratch together for a suit now…