February 8, 2005
mcdonald’s fake blog
[BEYOND LAME:] McDonald’s started a blog. A fake blog.
[ALSO from Steve Rubel:] “I think we’re going to see CEOs doing more blogging in the future when it comes to addressing issues and less media interviews. Why? It minimizes their risk.”
[ALSO:] Good marketing nugget from Liz Spiers: “The blogs are not going to make MediaBistro filthy rich, but they help the bottom line and are the most economically efficient marketing tool we have at our disposal.”
