Comments on: more demanding spiritually http://gapingvoid.com/2005/02/01/more-demanding-spiritually/ "cartoons drawn on the back of business cards" Sun, 22 Nov 2009 00:03:19 -0600 http://wordpress.org/?v=abc hourly 1 By: Dig Tank http://gapingvoid.com/2005/02/01/more-demanding-spiritually/comment-page-1/#comment-4151 Dig Tank Sun, 06 Feb 2005 10:32:09 +0000 http://gapingvoid.com/?p=1237#comment-4151 <strong>The Stuff Money Can't Buy</strong> Great post the other day from my friend Hugh at Gapingvoid.com : "And all things being equal, people would rather... The Stuff Money Can’t Buy

Great post the other day from my friend Hugh at Gapingvoid.com : “And all things being equal, people would rather…

]]> By: David Burn http://gapingvoid.com/2005/02/01/more-demanding-spiritually/comment-page-1/#comment-4148 David Burn Fri, 04 Feb 2005 10:12:37 +0000 http://gapingvoid.com/?p=1237#comment-4148 I hope you don't mind me saying, I rather like this softer side of Hugh. I hope you don’t mind me saying, I rather like this softer side of Hugh.

]]> By: Creating Passionate Users http://gapingvoid.com/2005/02/01/more-demanding-spiritually/comment-page-1/#comment-4150 Creating Passionate Users Thu, 03 Feb 2005 22:56:25 +0000 http://gapingvoid.com/?p=1237#comment-4150 <strong>Upgrade your users, not just your product</strong> Learning is a drug. To the brain, learning new things is inherently pleasurable. So if markets are conversations, why not use the conversation to help someone learn? A lot of the marketing-folks-with-a-clue have begun talking about the need for Upgrade your users, not just your product

Learning is a drug. To the brain, learning new things is inherently pleasurable. So if markets are conversations, why not use the conversation to help someone learn? A lot of the marketing-folks-with-a-clue have begun talking about the need for

]]> By: Wendy http://gapingvoid.com/2005/02/01/more-demanding-spiritually/comment-page-1/#comment-4147 Wendy Thu, 03 Feb 2005 20:20:30 +0000 http://gapingvoid.com/?p=1237#comment-4147 oops...sorry. oops…sorry.

]]> By: Wendy http://gapingvoid.com/2005/02/01/more-demanding-spiritually/comment-page-1/#comment-4146 Wendy Thu, 03 Feb 2005 20:20:04 +0000 http://gapingvoid.com/?p=1237#comment-4146 I think we want to believe in ourselves and we want the brand to play the role of "portal" - the emotional portal to feelings. So, say in the traditional positioning statement the role would be enable the consumer to move from point A to point B, defined by her [e.g., if she wants that "right after diet feeling" she can define it as sleek, strong, sensual, real, belonging, enough]so that she can then go out into the world and make and imprint. I believe the consumer wants help connecting her actions and feelings, that is the role of the brand. That is why people are reading books like The Purpose Driven Life...only it's a purposefully driven life every day. Thoughts? I think we want to believe in ourselves and we want the brand to play the role of “portal” — the emotional portal to feelings. So, say in the traditional positioning statement the role would be enable the consumer to move from point A to point B, defined by her [e.g., if she wants that “right after diet feeling” she can define it as sleek, strong, sensual, real, belonging, enough]so that she can then go out into the world and make and imprint. I believe the consumer wants help connecting her actions and feelings, that is the role of the brand. That is why people are reading books like The Purpose Driven Life…only it’s a purposefully driven life every day. Thoughts?

]]> By: Wendy http://gapingvoid.com/2005/02/01/more-demanding-spiritually/comment-page-1/#comment-4145 Wendy Thu, 03 Feb 2005 20:19:30 +0000 http://gapingvoid.com/?p=1237#comment-4145 I think we want to believe in ourselves and we want the brand to play the role of "portal" - the emotional portal to feelings. So, say in the traditional positioning statement the role would be enable the consumer to move from point A to point B, defined by her [e.g., if she wants that "right after diet feeling" she can define it as sleek, strong, sensual, real, belonging, enough]so that she can then go out into the world and make and imprint. I believe the consumer wants help connecting her actions and feelings, that is the role of the brand. That is why people are reading books like The Purpose Driven Life...only it's a purposefully driven life every day. Thoughts? I think we want to believe in ourselves and we want the brand to play the role of “portal” — the emotional portal to feelings. So, say in the traditional positioning statement the role would be enable the consumer to move from point A to point B, defined by her [e.g., if she wants that “right after diet feeling” she can define it as sleek, strong, sensual, real, belonging, enough]so that she can then go out into the world and make and imprint. I believe the consumer wants help connecting her actions and feelings, that is the role of the brand. That is why people are reading books like The Purpose Driven Life…only it’s a purposefully driven life every day. Thoughts?

]]> By: The TrueTalk Blog http://gapingvoid.com/2005/02/01/more-demanding-spiritually/comment-page-1/#comment-4149 The TrueTalk Blog Thu, 03 Feb 2005 01:02:46 +0000 http://gapingvoid.com/?p=1237#comment-4149 <strong>Seeming, Being, Meaning</strong> I'm enjoying a wonderful vacation on the Big Island of Hawaii. Seeming, Being, Meaning

I’m enjoying a wonderful vacation on the Big Island of Hawaii.

]]> By: Evelyn Rodriguez http://gapingvoid.com/2005/02/01/more-demanding-spiritually/comment-page-1/#comment-4144 Evelyn Rodriguez Wed, 02 Feb 2005 07:56:27 +0000 http://gapingvoid.com/?p=1237#comment-4144 Spooky, we're on the same wavelength again. I was just thinking about spiritual-marketing - both figuratively and LITERALLY - the marketing of God and the megachurch phenomenon in the States in the last couple of days. (New posts up.) Speaking of purpose - surprise surprise -"The Purpose Driven Life" is one of the best selling nonfiction books of ALL time (underlying premise good, but can't say I like the book as a whole). On the other hand, "The Purpose Driven Church", is an amazing case study of marketing savvy that is grounded in purpose. Spooky, we’re on the same wavelength again. I was just thinking about spiritual-marketing — both figuratively and LITERALLY — the marketing of God and the megachurch phenomenon in the States in the last couple of days. (New posts up.) Speaking of purpose — surprise surprise -“The Purpose Driven Life” is one of the best selling nonfiction books of ALL time (underlying premise good, but can’t say I like the book as a whole). On the other hand, “The Purpose Driven Church”, is an amazing case study of marketing savvy that is grounded in purpose.

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