more demanding spiritually

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More Thoughts on “The Hughtrain”:

It

Comments

  1. Spooky, we’re on the same wavelength again. I was just thinking about spiritual-marketing – both figuratively and LITERALLY – the marketing of God and the megachurch phenomenon in the States in the last couple of days. (New posts up.) Speaking of purpose – surprise surprise -”The Purpose Driven Life” is one of the best selling nonfiction books of ALL time (underlying premise good, but can’t say I like the book as a whole). On the other hand, “The Purpose Driven Church”, is an amazing case study of marketing savvy that is grounded in purpose.

  2. Seeming, Being, Meaning

    I’m enjoying a wonderful vacation on the Big Island of Hawaii.

  3. I think we want to believe in ourselves and we want the brand to play the role of “portal” – the emotional portal to feelings. So, say in the traditional positioning statement the role would be enable the consumer to move from point A to point B, defined by her [e.g., if she wants that "right after diet feeling" she can define it as sleek, strong, sensual, real, belonging, enough]so that she can then go out into the world and make and imprint. I believe the consumer wants help connecting her actions and feelings, that is the role of the brand. That is why people are reading books like The Purpose Driven Life…only it’s a purposefully driven life every day. Thoughts?

  4. I think we want to believe in ourselves and we want the brand to play the role of “portal” – the emotional portal to feelings. So, say in the traditional positioning statement the role would be enable the consumer to move from point A to point B, defined by her [e.g., if she wants that "right after diet feeling" she can define it as sleek, strong, sensual, real, belonging, enough]so that she can then go out into the world and make and imprint. I believe the consumer wants help connecting her actions and feelings, that is the role of the brand. That is why people are reading books like The Purpose Driven Life…only it’s a purposefully driven life every day. Thoughts?

  5. oops…sorry.

  6. Upgrade your users, not just your product

    Learning is a drug. To the brain, learning new things is inherently pleasurable. So if markets are conversations, why not use the conversation to help someone learn? A lot of the marketing-folks-with-a-clue have begun talking about the need for

  7. I hope you don’t mind me saying, I rather like this softer side of Hugh.

  8. The Stuff Money Can’t Buy

    Great post the other day from my friend Hugh at Gapingvoid.com : “And all things being equal, people would rather…

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Testimonials

Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
@copyblogger
 
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark
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