February 1, 2005

more demanding spiritually

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8 Responses to “more demanding spiritually”

  1. Evelyn Rodriguez says:
    February 2, 2005 at 12:56 AM

    Spooky, we’re on the same wave­length again. I was just thin­king about spiritual-marketing — both figu­ra­ti­vely and LITERALLY — the mar­ke­ting of God and the megachurch phe­no­me­non in the Sta­tes in the last cou­ple of days. (New posts up.) Spea­king of pur­pose — sur­prise sur­prise -“The Pur­pose Dri­ven Life” is one of the best selling non­fic­tion books of ALL time (underl­ying pre­mise good, but can’t say I like the book as a whole). On the other hand, “The Pur­pose Dri­ven Church”, is an ama­zing case study of mar­ke­ting savvy that is groun­ded in purpose.

  2. The TrueTalk Blog says:
    February 2, 2005 at 6:02 PM

    See­ming, Being, Meaning

    I’m enjo­ying a won­der­ful vaca­tion on the Big Island of Hawaii.

  3. Wendy says:
    February 3, 2005 at 1:19 PM

    I think we want to believe in our­sel­ves and we want the brand to play the role of “portal” — the emo­tio­nal por­tal to fee­lings. So, say in the tra­di­tio­nal posi­tio­ning sta­te­ment the role would be ena­ble the con­su­mer to move from point A to point B, defi­ned by her [e.g., if she wants that “right after diet fee­ling” she can define it as sleek, strong, sen­sual, real, belon­ging, enough]so that she can then go out into the world and make and imprint. I believe the con­su­mer wants help con­nec­ting her actions and fee­lings, that is the role of the brand. That is why peo­ple are rea­ding books like The Pur­pose Dri­ven Life…only it’s a pur­po­se­fully dri­ven life every day. Thoughts?

  4. Wendy says:
    February 3, 2005 at 1:20 PM

    I think we want to believe in our­sel­ves and we want the brand to play the role of “portal” — the emo­tio­nal por­tal to fee­lings. So, say in the tra­di­tio­nal posi­tio­ning sta­te­ment the role would be ena­ble the con­su­mer to move from point A to point B, defi­ned by her [e.g., if she wants that “right after diet fee­ling” she can define it as sleek, strong, sen­sual, real, belon­ging, enough]so that she can then go out into the world and make and imprint. I believe the con­su­mer wants help con­nec­ting her actions and fee­lings, that is the role of the brand. That is why peo­ple are rea­ding books like The Pur­pose Dri­ven Life…only it’s a pur­po­se­fully dri­ven life every day. Thoughts?

  5. Wendy says:
    February 3, 2005 at 1:20 PM

    oops…sorry.

  6. Creating Passionate Users says:
    February 3, 2005 at 3:56 PM

    Upgrade your users, not just your product

    Lear­ning is a drug. To the brain, lear­ning new things is inhe­rently plea­su­ra­ble. So if mar­kets are con­ver­sa­tions, why not use the con­ver­sa­tion to help someone learn? A lot of the marketing-folks-with-a-clue have begun tal­king about the need for

  7. David Burn says:
    February 4, 2005 at 3:12 AM

    I hope you don’t mind me saying, I rather like this sof­ter side of Hugh.

  8. Dig Tank says:
    February 6, 2005 at 3:32 AM

    The Stuff Money Can’t Buy

    Great post the other day from my friend Hugh at Gapingvoid.com : “And all things being equal, peo­ple would rather…