Comments on: on the treatment of fans http://gapingvoid.com/2005/01/30/on-the-treatment-of-fans/ "cartoons drawn on the back of business cards" Sun, 22 Nov 2009 00:03:19 -0600 http://wordpress.org/?v=abc hourly 1 By: Hamish http://gapingvoid.com/2005/01/30/on-the-treatment-of-fans/comment-page-1/#comment-4104 Hamish Tue, 01 Feb 2005 20:06:16 +0000 http://gapingvoid.com/?p=1231#comment-4104 K-Tel Nose Hair Trimmer. Never thought I'd need it, but now that I am getting old, suddenly all this hair appears in weird places, and you need like specialised intstruments to get rid of it. I guess all of human life is there. You start out as a golden youth ridiculing it, and then you find out you need it, and go through a phase of horrid alienation, before settling into middle aged contentment that anyone thought of it. Now remember, 75% of the global spend in first world countries is controlled by women, mainly, with a significant slice controlled by men over 50ish. I think that people targetted in the current advertising, are ironically the people that are the least economically attractive. However, adverts in Saga don't win creative awards. K-Tel Nose Hair Trimmer. Never thought I’d need it, but now that I am getting old, suddenly all this hair appears in weird places, and you need like specialised intstruments to get rid of it. I guess all of human life is there. You start out as a golden youth ridiculing it, and then you find out you need it, and go through a phase of horrid alienation, before settling into middle aged contentment that anyone thought of it.
Now remember, 75% of the global spend in first world countries is controlled by women, mainly, with a significant slice controlled by men over 50ish.
I think that people targetted in the current advertising, are ironically the people that are the least economically attractive. However, adverts in Saga don’t win creative awards.

]]> By: Randy http://gapingvoid.com/2005/01/30/on-the-treatment-of-fans/comment-page-1/#comment-4103 Randy Tue, 01 Feb 2005 06:43:44 +0000 http://gapingvoid.com/?p=1231#comment-4103 The Mach3T Power surpasses the standard Mach 3 or Mach 3 Turbo. Bit off topic, but still a useful FYI. I think. The Mach3T Power surpasses the standard Mach 3 or Mach 3 Turbo.
Bit off topic, but still a useful FYI. I think.

]]> By: hugh macleod http://gapingvoid.com/2005/01/30/on-the-treatment-of-fans/comment-page-1/#comment-4102 hugh macleod Mon, 31 Jan 2005 18:47:18 +0000 http://gapingvoid.com/?p=1231#comment-4102 I wouldn't worry about "trying", Robert... I'd say your streaks ahead of me, anyway. Tony Goodson said a GREAT thing about Lovemarks here: <a href="http://tonygoodson.typepad.com/tonygoodson/2004/11/cluetrain_ours_.html" rel="nofollow"><a href="http://tonygoodson.typepad.com/tonygoodson/2004/11/cluetrain_ours_.html" rel="nofollow">http://tonygoodson.typepad.com/tonygoodson/2004/11/cluetrain_ours_.html</a></a> "Cluetrain smells right and feels like ours. LoveMarks doesn't..." Beautiful. I wouldn’t worry about “trying”, Robert… I’d say your streaks ahead of me, anyway.
Tony Goodson said a GREAT thing about Lovemarks here:
http://tonygoodson.typepad.com/tonygoodson/2004/11/cluetrain_ours_.html
“Cluetrain smells right and feels like ours. LoveMarks doesn’t…”
Beautiful.

]]> By: Robert Scoble http://gapingvoid.com/2005/01/30/on-the-treatment-of-fans/comment-page-1/#comment-4101 Robert Scoble Mon, 31 Jan 2005 18:09:10 +0000 http://gapingvoid.com/?p=1231#comment-4101 Have any of the Lovemarks ever said they are sorry? Apple, for instance, is a lovemark (it's in the book) but they sued their fans multiple times. Us? Our lawyers get out of control and I apologize and clean up the mess. Why? Because I am on the Hughtrain! Or trying to be, anyway. Have any of the Lovemarks ever said they are sorry?
Apple, for instance, is a lovemark (it’s in the book) but they sued their fans multiple times.
Us? Our lawyers get out of control and I apologize and clean up the mess.
Why? Because I am on the Hughtrain!
Or trying to be, anyway.

]]> By: hugh macleod http://gapingvoid.com/2005/01/30/on-the-treatment-of-fans/comment-page-1/#comment-4100 hugh macleod Mon, 31 Jan 2005 17:11:08 +0000 http://gapingvoid.com/?p=1231#comment-4100 Jeez, Tony, I know. Maybe I should change my header: "gapingvoid. an ideas weblog." Jeez, Tony, I know. Maybe I should change my header:
“gapingvoid. an ideas weblog.”

]]> By: Tony Goodson http://gapingvoid.com/2005/01/30/on-the-treatment-of-fans/comment-page-1/#comment-4099 Tony Goodson Mon, 31 Jan 2005 16:40:09 +0000 http://gapingvoid.com/?p=1231#comment-4099 You're beginning to sound like Kevin Roberts!! You’re beginning to sound like Kevin Roberts!!

]]> By: Thom Lawrence http://gapingvoid.com/2005/01/30/on-the-treatment-of-fans/comment-page-1/#comment-4098 Thom Lawrence Mon, 31 Jan 2005 16:39:16 +0000 http://gapingvoid.com/?p=1231#comment-4098 DO YOU HAVE A HUGE PENIS? WE HAVE HUGE PENISES TOO! BUY OUR RAZOR! I want to hear "hurts a lot fucking less" before I buy. Now I feel like I've missed a rung on the ladder somewhere, because I had hoped that in a post-Cluetrain/Hughtrain world, David Beckham would make a lot less money. DO YOU HAVE A HUGE PENIS? WE HAVE HUGE PENISES TOO! BUY OUR RAZOR! I want to hear “hurts a lot fucking less” before I buy.
Now I feel like I’ve missed a rung on the ladder somewhere, because I had hoped that in a post-Cluetrain/Hughtrain world, David Beckham would make a lot less money.

]]> By: Dave http://gapingvoid.com/2005/01/30/on-the-treatment-of-fans/comment-page-1/#comment-4097 Dave Mon, 31 Jan 2005 16:16:53 +0000 http://gapingvoid.com/?p=1231#comment-4097 6 cans of diet coke a day? You've got a serious addiction there. 6 cans of diet coke a day? You’ve got a serious addiction there.

]]> By: Josh Kaufman http://gapingvoid.com/2005/01/30/on-the-treatment-of-fans/comment-page-1/#comment-4096 Josh Kaufman Mon, 31 Jan 2005 15:01:55 +0000 http://gapingvoid.com/?p=1231#comment-4096 Hugh - you're right about passion and P&G... it's amazing how excited you can get about selling cleaning products or laundry detergent. Just wanted to let you know there's someone on the inside who is hearing your "Smarter Conversations" conversation loud and clear. Keep up the great work! Hugh — you’re right about passion and P&G… it’s amazing how excited you can get about selling cleaning products or laundry detergent. Just wanted to let you know there’s someone on the inside who is hearing your “Smarter Conversations” conversation loud and clear. Keep up the great work!

]]> By: Josh Kaufman's Blog http://gapingvoid.com/2005/01/30/on-the-treatment-of-fans/comment-page-1/#comment-4105 Josh Kaufman's Blog Mon, 31 Jan 2005 14:54:22 +0000 http://gapingvoid.com/?p=1231#comment-4105 <strong>Hugh MacLeod: P&G Makes TP With a Passion</strong> Hugh insightfully says: ... Even with small, low-interest products, you can tell whether the maker cares about your business or not, whether he cares about the customer or not. The way it's presented. The way it's designed. The way its... Hugh MacLeod: P&G Makes TP With a Passion

Hugh insightfully says: … Even with small, low-interest products, you can tell whether the maker cares about your business or not, whether he cares about the customer or not. The way it’s presented. The way it’s designed. The way its…

]]> By: hugh macleod http://gapingvoid.com/2005/01/30/on-the-treatment-of-fans/comment-page-1/#comment-4095 hugh macleod Mon, 31 Jan 2005 08:45:55 +0000 http://gapingvoid.com/?p=1231#comment-4095 D'accord, Jack ;-) D’accord, Jack ;-)

]]> By: Jack Cheng http://gapingvoid.com/2005/01/30/on-the-treatment-of-fans/comment-page-1/#comment-4094 Jack Cheng Mon, 31 Jan 2005 08:16:57 +0000 http://gapingvoid.com/?p=1231#comment-4094 Hugh, I dunno if you've gotten a chance to flip through that lovemarks book yet, but the first 2/3 of it, where Roberts describes what a "lovemark" is, pretty much echoes most of what you're saying here (emphasis on "most"). If my memory serves me correctly, he said the same thing about Head and Shoulders. And there's nothing wrong with that, because the important part - the part lovemarkers and the anti-lovemarkers diverge - is in what companies should do about it. Hugh, I dunno if you’ve gotten a chance to flip through that lovemarks book yet, but the first 2/3 of it, where Roberts describes what a “lovemark” is, pretty much echoes most of what you’re saying here (emphasis on “most”). If my memory serves me correctly, he said the same thing about Head and Shoulders.
And there’s nothing wrong with that, because the important part — the part lovemarkers and the anti-lovemarkers diverge — is in what companies should do about it.

]]> By: hugh macleod http://gapingvoid.com/2005/01/30/on-the-treatment-of-fans/comment-page-1/#comment-4093 hugh macleod Mon, 31 Jan 2005 07:59:25 +0000 http://gapingvoid.com/?p=1231#comment-4093 Agreed, Carl. Sometimes life's like that, whether you're a single person or a large, international brand. Sometimes you have to play hardball ;-) My days of "Ordinary People Good, International Companies Bad" are long gone... Agreed, Carl.
Sometimes life’s like that, whether you’re a single person or a large, international brand.
Sometimes you have to play hardball ;-)
My days of “Ordinary People Good, International Companies Bad” are long gone…

]]> By: Carl http://gapingvoid.com/2005/01/30/on-the-treatment-of-fans/comment-page-1/#comment-4092 Carl Mon, 31 Jan 2005 07:36:38 +0000 http://gapingvoid.com/?p=1231#comment-4092 I don't buy Kelloggs products after hearing on our (New Zealand's) radio that they were trying to get our food regulations changed so they could import a particular product here. (May have been one of their cornflakes.) I don't know if they succeeded, but they should not have been trying, so no money from me to them. Marketing's fine, but some of it's there to mask a reality the sellers don't want the buyers to know about. I don’t buy Kelloggs products after hearing on our (New Zealand’s) radio that they were trying to get our food regulations changed so they could import a particular product here. (May have been one of their cornflakes.)
I don’t know if they succeeded, but they should not have been trying, so no money from me to them.
Marketing’s fine, but some of it’s there to mask a reality the sellers don’t want the buyers to know about.

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