Comments on: “smarter conversations” (cont.)

By: Jon Husband

Jon Husband — Sat, 29 Jan 2005 19:04:13 +0000

Complication is a sign of weakness. Complication is a sign of muddled thought
Often, but not always, imo. Some things are in fact complicated.

By: hugh macleod

hugh macleod — Sat, 29 Jan 2005 08:30:40 +0000

Eh, some are more ready than others.
Time will tell who makes it through the shredder.

By: Emergent Strategies

Emergent Strategies — Sat, 29 Jan 2005 06:25:02 +0000

Complexity and Simplicity

In my early 20s, I completed a Masters thesis on macro-economic forecasting and learnt that an economy is an incredibly complex system with lags and feedback loops — even simple models generate complex behaviour.
In the dozen years since, I’ve als…

By: AH

AH — Sat, 29 Jan 2005 04:00:31 +0000

Though clients and their marketers NEED to learn to “change our behavior” as well as enhance the conversations, I think you overestimate how ready they are to do so, and underestimate their devotion to the idea they (smart) will manipulate the (idiot) consumer.

By: mamagiggle

mamagiggle — Fri, 28 Jan 2005 23:03:32 +0000

I think the conundrum is that the things being sold are getting more complicated, how can we talk about those things in simple terms. Yeah a nice tailored suit, that is simple.
I like simple.

By: Dave Wheeler

Dave Wheeler — Fri, 28 Jan 2005 21:43:27 +0000

Very concise and to the point.
I think you have hit on a key point that many companies that are trying to understand “buzz” or “viral marketing” or “word of mouth marketing” need to learn! As you said, complication is muddled thought. Simple WORKS! (but too many people feel they need to justify their existence by overcomplicating things.)

By: Katherine

Katherine — Fri, 28 Jan 2005 21:29:49 +0000

Complication is a sign of someone desperately trying to justify his fee.