January 25, 2005

cluetrain/hughtrain

6 Comments

zzzzazzdggg20.jpg
A very clued-up friend of mine had this thought:

Clue­train was all about, “This is why we hate you.”
Hugh­train is all about, “This is how we’re going to fuck you up.”

Rock on. This has been bre­wing in my mind for a while:
The Big Ques­tion is no lon­ger “What do you think of Clue­train?”
The Big Ques­tion is “What comes after Clue­train?”
The Clue­train authors said as much in the book. It never tried to be “The Final Word”. It was meant to be a damn good star­ting point. Exactly! The first step of many.
Hugh­train is just my way of dea­ling with it. No more, no less.
And thou­sands [TENS OF THOUSANDS!] of other peo­ple are doing the same.
We live in very ama­zing and exci­ting times. I hope to God you concur.

6 Responses to “cluetrain/hughtrain”

  1. shannonsays.com says:
    January 25, 2005 at 9:45 am

    Cluetrain/Hughtrain

    Yep:Cluetrain was all about,

  2. gabe chouinard says:
    January 25, 2005 at 6:12 pm

    I’m cer­tainly exci­ted. Espe­cially since I get to bring all of these great ideas (from *all* the crazy sour­ces out there) to a new pos­tion as mar­ke­ting and com­mu­ni­ca­tions mana­ger.
    Enthu­siasm and crea­ti­vity will get us everywhere.

  3. Johnnie Moore says:
    January 25, 2005 at 6:30 pm

    What I like is that this post says boo to the idea of the dis­pas­sio­nate, expert, con­sul­tant who doesn’t have an opi­nion of his own but just tries to please his clients.
    We are all “change agents”; clients can choose bet­ween the ones who pre­tend they are somehow outside the game loo­king on; and those who are in the game, taking part.

  4. gabe chouinard says:
    January 25, 2005 at 6:46 pm

    Hey, I actually got the job by espou­sing the ideas that have grown from peo­ple like Hugh, the Clue­train boys, Seth Godin, Stephen Hall, etc., so there *are* com­pa­nies out there that are willing to dip into edgier waters, if you will. And that’s what it takes — one com­pany, one indi­vi­dual — taking chan­ces.
    Smart peo­ple are listening.

  5. Tony Goodson says:
    January 26, 2005 at 5:17 am

    I thought Chris Locke’s Gonzo Mar­ke­ting was an exce­llent attempt at a How To, follo­wing Clue­train, and everything inc­lu­ding the lan­guage we now use is writ­ten in that good book.

  6. Batatas says:
    January 26, 2005 at 1:40 pm

    (off topic)
    Hugh, just wan­ted to tell you that I’ve got the street­cards (the sheep/wolf ones), and I love them; now my blog even looks sexy with them :) . Even though my blog is about food and bui­lings etc. ;)