January 20, 2005
this is why blogging matters
Oddly enough, many of the people who do get out of the advertising business and into the movie business, spend most of THEIR time trying to figure out how to make enough money in the business to get OUT of the creative BUSINESS altogether.
It’s an entertaining merry-go-round in itself.
And we see the “creative” jobs getting outsourced in the film and television business as well. From hiring Canadian, German, Czechoslovakian, or whatever-ian directors, production designers, editors or what have you in order to qualify their productions for foreign tax breaks or even better, foreign investment in the productions themselves — it is a part of living in the “global economy.“
Unfortunately, global economy often = local pain. Especially in cases where technology (in the motion picture business, cameras, stages, etc.) or even locale “hipness” (e.g. New York, Chicago for ad execs) become the reasons for doing business in a specific place. As the tools to create become more and more accessible, and obtainable, and as exotic locales become more accessible via the internet, it will continue to dilute the power of the old guard talent.
What I think this means for those of us in businesses like this, is that we need to find a way to become our own open standard, global commodity or brand.
I know it sounds crazy when I talk about turning gapingvoid into a “global microbrand”, but this is precisely why I’m doing it. There must be no square inch left on this earth where what I have can be taken away from me.
And I really, truly, sincerely hope you feel exactly the same way about your work.
This is why the internet matters. This is why blogging matters.
[FURTHER LINKS:] Tom Peters writes wonderfully on this subject. Here’s a Fast Company article he wrote about “Brand You”. And in a similar vein, another person you must, must, must check out is Evelyn Rodriguez.
[JUST NOTICED:] Tom Peters has added me to his blogroll. Rock on!
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