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January 20, 2005

this is why blogging matters

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In a recent gaping­void post, Jon made an inte­res­ting com­ment about the effect of glo­ba­li­sa­tion on the Holly­wood enter­tain­ment industry:

Oddly enough, many of the peo­ple who do get out of the adver­ti­sing busi­ness and into the movie busi­ness, spend most of THEIR time trying to figure out how to make enough money in the busi­ness to get OUT of the crea­tive BUSINESS alto­gether.
It’s an enter­tai­ning merry-go-round in itself.
And we see the “crea­tive” jobs get­ting outsour­ced in the film and tele­vi­sion busi­ness as well. From hiring Cana­dian, Ger­man, Czechos­lo­va­kian, or whatever-ian direc­tors, pro­duc­tion desig­ners, edi­tors or what have you in order to qua­lify their pro­duc­tions for foreign tax breaks or even bet­ter, foreign invest­ment in the pro­duc­tions them­sel­ves — it is a part of living in the “glo­bal eco­nomy.“
Unfor­tu­na­tely, glo­bal eco­nomy often = local pain. Espe­cially in cases where tech­no­logy (in the motion pic­ture busi­ness, came­ras, sta­ges, etc.) or even locale “hip­ness” (e.g. New York, Chi­cago for ad execs) become the rea­sons for doing busi­ness in a spe­ci­fic place. As the tools to create become more and more acces­si­ble, and obtai­na­ble, and as exo­tic loca­les become more acces­si­ble via the inter­net, it will con­ti­nue to dilute the power of the old guard talent.
What I think this means for those of us in busi­nes­ses like this, is that we need to find a way to become our own open stan­dard, glo­bal com­mo­dity or brand.

I know it sounds crazy when I talk about tur­ning gaping­void into a “glo­bal mic­ro­brand”, but this is pre­ci­sely why I’m doing it. There must be no square inch left on this earth where what I have can be taken away from me.
And I really, truly, sin­ce­rely hope you feel exactly the same way about your work.
This is why the inter­net mat­ters. This is why blog­ging mat­ters.
[FURTHER LINKS:] Tom Peters wri­tes won­der­fully on this sub­ject. Here’s a Fast Com­pany article he wrote about “Brand You”. And in a simi­lar vein, another per­son you must, must, must check out is Evelyn Rodri­guez.
[JUST NOTICED:] Tom Peters has added me to his blo­groll. Rock on!

3 Responses to “this is why blogging matters”

1. /pd says:

   January 20, 2005 at 2:15 PM

   Hugh, You are the Brand for gaping­Void and thats why I pos­ted a q to you in your pos­ting
   http://www.gapingvoid.com/Moveable_Type/archives/001285.html
2. Bryan Hall says:

   January 20, 2005 at 10:14 PM

   Hello Hugh.
   » There must be no square inch left on this earth
   » where what I have can be taken away from me.
   Wow. That
3. Rob Sawkins says:

   January 21, 2005 at 1:00 PM

   Further to Byran’s point ref ‘The Hugh­trian pro­duct’. Perhaps Hugh will be one of the free­lance news edi­tors paid by Goo­gle­zon as seen in http://www.broom.org/epic/
   Just a thought …