January 20, 2005
the only light is the greenlight

Had this thought about blogging:
Your blog is what you want it to be. Make a difference, or not. The ball is your court. This isn’t Hollywood or Madison Avenue– there’s no evil executive/gatekeeper to blame, if things don’t go your way.
In the blogosphere, the only light is the greenlight. Some people can handle it, some people it utterly terrifies.
For those of you who know nothing about Hollywood (Lucky You!), when a picture gets “greenlighted”, that means the studio has agreed to make/fund it.
The bars and coffee shops of L.A. are awash with sad and desperate looking people, all waiting for their next “project” to get greenlighted. Waiting 5 – 10 years is not uncommon.
How utterly UNLIKE the blogging world.








Green = go!
Hugh Macleod sez: In the blogosphere, the only light is the greenlight. Some people can handle it, some people it…
Blogging is a prototype world. In Hollywood films go through development, committee, testing and still they produce bombs.
Blogs are instant and are tests. The tests that survive — survive. Others are quickly lost and forgotten. Good blog tests take on a life of their own like gapingvoid, survive well and create a new chain of thought and new conversations
In the not too distant future, “film art” will come to us via blog media. It will simply be a bigger version of podcasting. It’s not too difficult to envision that a film maker’s blog will have their efforts posted onto the blog site. Via comments and traffic, the film maker will pretty quickly understand opinions about the film.
If Hollywood had any vision, they would incorporate blogs into their approval process. How much simple and immediate could they glean that they have a “hit” on their hands? Simply place a 15 – 20 minute “pitch” on the movie corp blog site and await the feedback via comments/Technorati/PubSub. They would know if they have a hit by the comments and the level of traffic seen on Techno/PubSub.
What do you think, Hugh? Make sense?
Once again Hugh you’re completely wrong.
Blogs are exactly like Hollywood.
Internet cafes are awash with sad and desperate looking people, all waiting for their most recent post to be “greenlighted” (which in Bloggywood means linked to by Doc Searls). Waiting 5 to 10 minutes is not uncommon.
Blog: The Ultimate Metaphor
Forest Gump was wrong. Dead wrong. Life is NOT like a box of cherries. Life is like a BLOG! This arrived recently on the Hughtrain: