January 18, 2005
power

From an e-mail to a client:
Yeah, don’t ever be afraid to talk about your brand’s “Power”. That’s all the client is really buying at the end of the day, anyway.
“Power” is a delicate subject, especially in branding.
We had a good discussion about it here earlier.
I’m thinking, we like to present the world that we and our brands live in as rational and civilized.
Ha.
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Could not resist this line.. “It people like you, that give pyshco’s like me– a bad name !!“
Reverse the thought for brands.…