January 18, 2005
power
From an e-mail to a client:
Yeah, don’t ever be afraid to talk about your brand’s “Power”. That’s all the client is really buying at the end of the day, anyway.
“Power” is a delicate subject, especially in branding.
We had a good discussion about it here earlier.
I’m thinking, we like to present the world that we and our brands live in as rational and civilized.
Ha.
Could not resist this line.. “It people like you, that give pyshco’s like me– a bad name !!”
Reverse the thought for brands.…