January 18, 2005
determined detractor? moi?
Modern Marketing just accused me of being a “Determined Detractor” against Microsoft, based on my recent exchange with Robert Scoble.
Heh. I’m an MS fan. So I’m not really sure where Modern Marketing got the idea that I was otherwise. And some of the things I said were met with agreement by another MS employee, so…
It’s funny, though, having any kind of opinion about MS or Apple, positive or negative, seems to get you in trouble. I wonder why that it.
Seriously. I wonder why that is.
Hm… I guess because people have a dogmatic and religion-like fanatic obsession with those two brands. I work in IT (software testing), and I see a lot of deep geeks thrashing Apple just for the f*** of it.
I haven’t got that much experience with a Mac, but I’m willing to try, surely, why not?
BTW, I’ve ordered 250 of your cards, love you sarcasm.
Thanks, Batalas =)
Bummer dude! I guess you aren’t good enough to be a ‘Reputation Terrorist’. Which is the next level and the really big prize in personal opinion space
I noted this article here
http://theheadlemur.typepad.com/ravinglunacy/2004/12/bunker_marketin.html
But then the folks at modern marketing haven’t been paying attention to what you have actually said.
The good news here is that now you have been labeled you can introduce a 12 Step program of Recovery from determined detractorness and create an entire meme toward ferreting out DD’s and stopping the fall of poor misguided consumers into the quagmire and ugly world of reputation terrorism.
I thought James (Modern Marketing) was intending his post as a compliment.
For myself, I am learning that heated criticism may not be trouble… sometimes it’s the way angry people say hello.
Engage the resistance
That’s often the best way to deal with bloggers who criticise you. Talk to them. I just commented to Hugh, sometimes rudeness is just an angry person’s way of saying hello.…..
Emotionalizationalism stems from discomfort. The reactive polarization helps people rationalize their own emotional state (however irrational that may be
.
It’s an inertia thing. Once a brand, concept, meme, whatever gets big enough, it gains its own inertia.
Anyone working against that inertia gets mowed down, anyone working with the inertia gets pulled along.
I think what wer’e seeing with blogs et al, is that the build up of inertia is happening a lot faster than it has previously (i.e. Kryptonite locks — the inertia got ahead of them).
Given that the majority of people are gophers, inertia is very important to them, which adds more weight to why comanies are going to need ‘players’ to build the inertia (aka control the conversation).
Still Determined Detractor No 1
Hugh at Gaping Void seems a bit miffed at my description of him as Determined Detractor No 1. I don’t know why. I think Determined Detraction is an admirable pastime.
“Boring boring boring boring boring.…”
I reckon that counts as determined detraction. Like I say I don’t think it’s a bad thing.
Reminds me of…
“How handsome the Emperor’s clothes are!” they all cried. “What a perfect fit! What marvelous colors!”
No one would say that he could see nothing, for that would have proved him very stupid and unfit for his office. No clothes of the Emperor had ever been so much admired.
“But he has nothing on!” said a little child.
“Hush! Hush!” said its father.
But the people began to whisper to one another what the child had said; “He has nothing on! A child says he has nothing on!”
Soon all the people were saying aloud, “But, he has nothing on!”
More on Microsoft project codenames — and how we learn about other jobs at Microsoft
More on Microsoft project codenames — and how we learn about other jobs at Microsoft
After I wrote “How to create a new Microsoft product — first, choose a name…”, it was rather bizarre…