Comments on: ad creative outsourced

By: Greg

Greg — Fri, 21 Jan 2005 08:04:54 +0000

You guys won’t believe this one. I just learnt that the head of the Cannes ad awards jury was an Indian! Which means we are probably in a state of denial. A country has to really hot in advertising to be recognized by Cannes. That too as the head of the jury!!!

By: /pd

/pd — Fri, 21 Jan 2005 03:44:51 +0000

Hugh et al : I am not in Advertising, but I do have folks in India who are in Advertising and just let me say the “whooooooosh” word is already happening.… !!
I wish I were back home. They kick back and lease out an entire Club w/open bar for an evening.. b’cos they sign up a big Account.
.… just like the good old days.. Bloody party animals !! Miss em … drunk’m sods !!

By: hugh macleod

hugh macleod — Thu, 20 Jan 2005 17:48:57 +0000

I agree, Greg– there’s no reason why Indian advertising can’t be good.
Some things are easier to outsource than others…
We’ll all be watching this story with great interest, because obviously if it works out well then WHOOOOSH! expect more advertising to be outsourced to India, and expect it to happen very quickly.

By: Greg

Greg — Thu, 20 Jan 2005 12:36:00 +0000

You guys have any idea how many international advertising awards India win every year? I saw the portfolio of this agency called banerjee. Some of the stuff is very cool. I don’t think we should underestimate the brain power of Indian advertising folks.

By: Angela Booth's Writing Blog

Angela Booth's Writing Blog — Thu, 20 Jan 2005 05:23:58 +0000

When they outsource YOU

If you’re a copywriter, that snarling and growling you can hear may be the wolf at the door.

By: Nancy

Nancy — Wed, 19 Jan 2005 22:12:10 +0000

Surely, it’s a commodity. It’s template commodities.
It didn’t take me longer than a semester to realize that much of printed graphic work is designed around templates. In a megabook store even the “uninformed” and not so critical eye could pile the books into categories of book design templates.
Check the progress in a product like Photoshop over the years. Where it started, the tutorials that have been created, and then how much of that gets automated and becomes a button (commodity) on your screen.
After a semester of interactive design, it was easy to see how much the web would be designed around templates. How do most publish their blogs?
Another course in 3-D technology and it was easy to see how actors and actresses could be designed around a template.
So how are you going to stop it when it comes your time?

By: johnmoore (from Brand Autopsy)

johnmoore (from Brand Autopsy) — Wed, 19 Jan 2005 19:19:07 +0000

Has advertising creativity been commoditized to the extent that it can be outsourced like the production of a DVD player?
If so, that helps to answer why advertising is dead.

By: Jim

Jim — Wed, 19 Jan 2005 14:24:08 +0000

It’s fairly simple. Any “commodity” skill that can be outsourced will be. My commodity skills where outsourced years ago. Yours were too…you just didn’t know.
Any skill that can be done anywhere is on (or soon to be) the commodity list. The skills that are least likely to be outsourced are the ones that require physical contact and cultural sensitivity. Ahhh…the fuzzy front-end of the creative process. It’s the best part anyhow…
Chins up! …and just to be safe make some friends in India, China, and the Ukraine.
Regards,

By: templar

templar — Wed, 19 Jan 2005 13:07:48 +0000

it will be interesting to see how the artistic taste of those Indian creatives will appeal for the US (or European, anyway) people’s tastes. Maybe it will bring new flairs to advertising, maybe not.
However, for clarification: they won’t really outsource to Hungary. Here wages are much higher than in India… I don’t know what’s going on in Brazil, however

By: Nia

Nia — Wed, 19 Jan 2005 10:56:45 +0000

Hugh,
you are terrifying me. Next time you’ll say that as soon as I’m not young and cheap I’ll be out of the job market.

By: David Burn

David Burn — Wed, 19 Jan 2005 08:54:57 +0000

I had to decide whether to blog this development today. I chose no. But, I’m gald to see it here in the Void.
If you read the source story closely, the concepting will be done in New Yawk. The Indians will be production artists paid to execute the ads and other ideas.

By: /pd

/pd — Wed, 19 Jan 2005 07:34:29 +0000

Did not the Indians produce the zero ??
Outsourcing is a global. US outsources to India, and in turn, India outsources to Hungary and brazil..got figure..who has figured out the business model ..
zero.. means …zero -

By: Christopher Carfi

Christopher Carfi — Wed, 19 Jan 2005 03:37:47 +0000

NOW: Outsourcing creative jobs to India. NEXT: Outsourcing creative jobs to your customers. http://socialcustomer.typepad.com/the_social_customer_manif/2004/12/the_purpose_of_.html