Comments on: red bull

By: mamagiggle

mamagiggle — Sat, 15 Jan 2005 20:44:36 +0000

duh…zzz that make it better?
Mix them chemicals, stimulants/sedatives why not, cocktail napkin ahoy!

By: Brett

Brett — Sat, 15 Jan 2005 14:57:05 +0000

Tastes like shhh? You’re not adding enough vodka.

By: Dave

Dave — Sat, 15 Jan 2005 06:25:20 +0000

After all, Starbucks is just beans and water…
Look everyone! I can be profound too!

By: mamagiggle

mamagiggle — Sat, 15 Jan 2005 05:08:49 +0000

Hugh Rock!
Start at the bottom and lick your way up the wall of that Corporate architecture! ahem I mean, um, what did I mean….
Oh yeah, the thing I like about Red Bull’s campaign is that there is an element of empowerment in it and if someone drinking it was pretending at the same time to be growing wings than perhaps they might actually be reconfiguring their psyche’s to leave off the obstacle bullshit at kick down them mutha f(shhh….)walls..
So a wee drink with a little effort might go a long way.
Too bad it tastes like shhh! Sorry.

By: Ben

Ben — Sat, 15 Jan 2005 03:24:54 +0000

Great remarks, Hugh. …I tip my can of Red Bull to you!

By: hugh macleod

hugh macleod — Sat, 15 Jan 2005 01:52:18 +0000

Scrutiny’s a good thing, Mark, worry not.
However… [Insert British Big Media Journalism Rant here].

By: Mark

Mark — Sat, 15 Jan 2005 01:39:13 +0000

Why shouldn’t Red Bull’s marketing schtick get the same scrutiny as any other company’s? I don’t understand the disdain for this reporter when cynical mistrust of marketing, esp. effusive talk ala “Lovemarks,” is what this site is all about.
You personally like the product and the intangibles (like verbage) surrounding it are somehow great marketing? You don’t like the product and all of it is bullshit?
Seriously, I’d like to understand the difference if there is something I am missing.

By: AH

AH — Fri, 14 Jan 2005 23:38:25 +0000

Nonetheless, Red Bull is very inspiring. It really doesn’t matter whether Herr Mateschitz bought the formula to Caffeine-Gonzo, or paid someone to invent it. The simplicity of the components is breathtaking.
Hi-adrenaline drink
+
Slogan and stylish-graphic consistent and clever-metaphor message.
That is all.
OK, at least one thing in everyone’s conceptual universe has wings. With the reductionist attitude of the journalist, it’ll hit its little head on a rock and expire in the grass. Other than life-saving products (and even to get the attention for them), Frame is All. It is part of the fun we have chosen to have as a commercial culture, and standing around in black turtlenecks spoiling the fun is not a growth industry I will buy a dead tree (even with its name spelled right) to support.

By: Guyo

Guyo — Fri, 14 Jan 2005 23:20:28 +0000

Well yes, but…Dietrich Mateschitz’s idea came pre-scribbled – he visited the Orient and bought the rights to sell an existing energy drink called “Red Bull” in the West.He then tweaked the ingredients and added the fizz.
No doubt though there is an unsung but otherwise wealthy ad exec somewhere that jotted “red bull gives you wings” on a paper napkin.

By: Christopher Bailey

Christopher Bailey — Fri, 14 Jan 2005 23:06:46 +0000

Gee, seems like Sholto just wants to take the fun out of everything. Perhaps we should all just remember that the human body, for all of its magnificence and splendor, is just a blood making machine.
I agree with you. The intrepid souls who can go take a thought to breakthrough are those who are fueled by their zest for life. Unfortunately, they’re also easy targets for cynics. Dream on…