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	<title>Comments on: seth godin plugs gapingvoid</title>
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	<link>http://gapingvoid.com/2005/01/12/seth-godin-plugs-gapingvoid/</link>
	<description>&#34;cartoons drawn on the back of business cards&#34;</description>
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		<title>By: gregg bagni</title>
		<link>http://gapingvoid.com/2005/01/12/seth-godin-plugs-gapingvoid/#comment-3650</link>
		<dc:creator>gregg bagni</dc:creator>
		<pubDate>Tue, 18 Jan 2005 00:59:16 +0000</pubDate>
		<guid isPermaLink="false">http://gapingvoid.com/?p=1173#comment-3650</guid>
		<description>your site is  pretty funny.....
i like it
proclaiming that branding is dead
is nothing new
read the book &quot;no logo&quot;
the bottom line
no matter what you call it
brand, vision, company identity
if you make a product you have to stand for something
and all the shit you make drops out of it......
and the &quot;conversations&quot; you have with consumers
should help you to &quot;co-create&quot; cool shit (another current buzz word)
so brand ain&#039;t dead for everyone
just for some......
granted it&#039;s just massively harder to do biz nowadays
would you buy a no name mp3 player before an ipod?
would you by a no name $4000 stove before a viking?
hey
it&#039;s about the difference between pro wrestling and ultimate fighting
in pro wrestling they decide who wins in the locker room (or the wwe board room); that&#039;s how it used to be....
but now it&#039;s about ultimate fighting
the victor isn&#039;t decided till you get in the ring
and then if you make one small mistake
you get your teeth punched in
and people clap while it&#039;s happening....
i love this country.....
thanks
seeya
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		<content:encoded><![CDATA[<p>your site is  pretty funny.….<br />
i like it<br />
proclaiming that branding is dead<br />
is nothing new<br />
read the book “no logo“<br />
the bottom line<br />
no matter what you call it<br />
brand, vision, company identity<br />
if you make a product you have to stand for something<br />
and all the shit you make drops out of it.…..<br />
and the “conversations” you have with consumers<br />
should help you to “co-create” cool shit (another current buzz word)<br />
so brand ain’t dead for everyone<br />
just for some.…..<br />
granted it’s just massively harder to do biz nowadays<br />
would you buy a no name mp3 player before an ipod?<br />
would you by a no name $4000 stove before a viking?<br />
hey<br />
it’s about the difference between pro wrestling and ultimate fighting<br />
in pro wrestling they decide who wins in the locker room (or the wwe board room); that’s how it used to be.…<br />
but now it’s about ultimate fighting<br />
the victor isn’t decided till you get in the ring<br />
and then if you make one small mistake<br />
you get your teeth punched in<br />
and people clap while it’s happening.…<br />
i love this country.….<br />
thanks<br />
seeya</p>
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