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January 12, 2005

seth godin plugs gapingvoid

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Seth Godin, besi­des publishing The Hugh­train on ChangeThis.com, wrote a very nice thing about me yes­ter­day:

Hugh’s blog is awfully dif­fe­rent from mine (for one thing, he works har­der and is more pro­li­fic) but it’s cer­tain that it will make you sit up straight, pay atten­tion and maybe, just maybe, think a little bit about all the chan­ges our orga­ni­za­tions are strug­gling with.

Wow. You have to unders­tand why this makes me so happy– Seth is one of my favo­rite “non-literary” wri­ters in the world. I have a few heroes in this depart­ment– David Ogilvy, Robert Hughes, John Kee­gan, Doc Searls- and Seth is one of them. He is THE MASTER of com­bi­ning luci­dity with bre­vity (the lat­ter being The Holy Grail for any­body wor­king in marketing/advertising/communication etc).
Yeah, so this made my day…
The funny thing is; I had no idea until I spot­ted that Jeff Jar­vis had given it a wee men­tion. Heh.
Any­way, I hope you’ve down­loa­ded the PDF by now, even if you’ve already read it here on the web­site. Print it out and give it to your non-bloggie friends to read etc. Thanks.

One Response to “seth godin plugs gapingvoid”

1. gregg bagni says:

   January 17, 2005 at 5:59 pm

   your site is pretty funny.….
   i like it
   proc­lai­ming that bran­ding is dead
   is nothing new
   read the book “no logo”
   the bot­tom line
   no mat­ter what you call it
   brand, vision, com­pany iden­tity
   if you make a pro­duct you have to stand for something
   and all the shit you make drops out of it.…..
   and the “con­ver­sa­tions” you have with con­su­mers
   should help you to “co-create” cool shit (another current buzz word)
   so brand ain’t dead for ever­yone
   just for some.…..
   gran­ted it’s just mas­si­vely har­der to do biz nowa­days
   would you buy a no name mp3 pla­yer before an ipod?
   would you by a no name $4000 stove before a viking?
   hey
   it’s about the dif­fe­rence bet­ween pro wrest­ling and ulti­mate figh­ting
   in pro wrest­ling they decide who wins in the loc­ker room (or the wwe board room); that’s how it used to be.…
   but now it’s about ulti­mate figh­ting
   the vic­tor isn’t deci­ded till you get in the ring
   and then if you make one small mis­take
   you get your teeth punched in
   and peo­ple clap while it’s hap­pe­ning.…
   i love this country.….
   thanks
   seeya