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January 10, 2005

the hughtain PDF

10 Comments

Seth Godin’s ChangeThis.com just published a PDF ver­sion of “The Hugh­train”.

[The Chan­geThis blurb:] “You’ve read the Clue­train, now Hugh Mac­Leod brings you The Hugh­train. A mani­festo on brands, blogs, and the now of adver­ti­sing and mar­ke­ting. Writ­ten and illus­tra­ted by one of our most popu­lar authors ever.”

My hear­tiest thanks to Seth, Amit Gupta and every­body invol­ved with making it hap­pen.
I hope you’ll check it out.

10 Responses to “the hughtain PDF”

1. Nic Wise says:

   January 10, 2005 at 11:20 PM

   > I hope you’ll check it out.
   Damn, too late — read it over lunch
   Exce­llent piece, Hugh — I espe­cially loved the bit about the new car­pen­ter maxim
   Cheers!
2. Howard says:

   January 11, 2005 at 12:04 AM

   Great news Hugh. Well deser­ved for such a supe­rior piece of HONEST thin­king.
   Con­grats and Rock on! =)
3. Samsara Days says:

   January 11, 2005 at 12:53 AM

   Behold the Hughtrain

   Hugh MacLeod’s Hugh­train, a mani­festo about the future of brands and mar­kets, is now avai­la­ble as a PDF from ChangeThis.com.
4. Playpen says:

   January 11, 2005 at 6:39 AM

   Bastardstone’s — Waterstone’s emplo­yee sac­ked for blogging

   So, Waterstone’s bookshop have just fired Joe Gor­don, an emplo­yee of ele­ven years, due to his blog. Pretty stu­pid move and another exam­ple of a company/brand (blah!) in need of rea­ding the Hugh­train. Okay, it is perhaps a bit dumb…
5. Mememomi says:

   January 11, 2005 at 4:28 PM

   The Hugh­train Manifesto

   Hugh’s revi­sed and sexed up the Cluetrain.
6. John Curran says:

   January 12, 2005 at 12:49 AM

   The ‘Hugh­train’ is bri­lliant — nicely sums up a lot of the ideas I’ve had raging around in my somewhat chao­tic mind for some time now — but which are bloody hard to arti­cu­late with any real luci­dity or con­vic­tion. The car­toons are the icing on the cake — I love the amount of fee­ling you pack into those sim­ple loo­king black lines. Just bought the ‘Clue­train’ so loo­king for­ward to a little cri­ti­cal analy­sis. I’ll spread the word about ‘Hughtrain’…
7. Dan says:

   January 12, 2005 at 1:32 AM

   Fabu­lous work, a breakth­rough. Lea­dership in many new dimensions.
8. Paul says:

   January 12, 2005 at 8:14 AM

   I’m abso­lu­tely fuc­king stun­ned. I read this just in time.
   Thank you.
9. Sean Gerety says:

   January 12, 2005 at 12:39 PM

   Hats off to Sir Richard

   Hats off to Sir Richard
10. Brand New Malaysian says:

    January 12, 2005 at 1:24 PM

    The Most Honest Mani­festo on Marketing

    Yes, I think so. Peo­ple I have shown it to think so as well. Peo­ple such as lumi­na­ries of Asian adver­ti­sing and the likes. I’ll howe­ver allow Hugh to speak for him­self here. Hugh can be found at his blog…