http://gapingvoid.com/2005/01/07/the-kinetic-qualityhughtrain-etc/ "cartoons drawn on the back of business cards" Fri, 10 Feb 2012 23:17:47 +0000 hourly 1 http://wordpress.org/?v= http://gapingvoid.com/2005/01/07/the-kinetic-qualityhughtrain-etc/#comment-3587 solios Sat, 08 Jan 2005 01:49:17 +0000 http://gapingvoid.com/?p=1160#comment-3587 o_O I do believe this completely answers the question postulated in the comment I left on your previous post. Awesome. o_O
I do believe this completely answers the question postulated in the comment I left on your previous post.
Awesome.

]]> http://gapingvoid.com/2005/01/07/the-kinetic-qualityhughtrain-etc/#comment-3586 Tom Maszerowski Fri, 07 Jan 2005 22:27:51 +0000 http://gapingvoid.com/?p=1160#comment-3586 I was talking with my guitar teacher last night, and he mentioned a phone conversation he had with someone at LL Bean about a parka he was thinking of buying. It wasn't just a nameless voice at the other end of the line, but someone you could call and ask for by name. She answered his questions and in the process of doing so, made a mistake that he called her on in a subsequent call. She was chagrined and apologized. He bought the parka. All of this was my way of saying that the Kinetic Quality works both ways, that the Gerbers (and LL Beans) learn something, too. I think you imply that by including it with the Smarter Conversations but it never hurts to be explicit about it. I was talking with my guitar teacher last night, and he mentioned a phone conversation he had with someone at LL Bean about a parka he was thinking of buying. It wasn’t just a nameless voice at the other end of the line, but someone you could call and ask for by name. She answered his questions and in the process of doing so, made a mistake that he called her on in a subsequent call. She was chagrined and apologized. He bought the parka.
All of this was my way of saying that the Kinetic Quality works both ways, that the Gerbers (and LL Beans) learn something, too. I think you imply that by including it with the Smarter Conversations but it never hurts to be explicit about it.

]]> http://gapingvoid.com/2005/01/07/the-kinetic-qualityhughtrain-etc/#comment-3585 Jon Husband Fri, 07 Jan 2005 13:57:06 +0000 http://gapingvoid.com/?p=1160#comment-3585 bangity bang bang on. This morning and again later this afternoon I was musing on something similar but workplace/organization related (I would, of course). I've even got the title of a later blog post sorted. It's indeed about interactivity and participation, and being "in" it. We've now had about ten years of email for the great unwashed masses, all those who wonder if "blog" is some sort of hoicked-up gob of something and think the Internet is about email and company web sites, or just a highly-efficient fax machine. As the new set of conditions we others know (a bit) and love has progressed, the main response in the great middling crowd has been better time management and email in-box control tips ... kinda like antibodies trying to fend off an infection. That's quickly becoming the past ... it will help you cut off a good portion of the good juicy interesting exciting useful stuff (and yes,much of the junk) you might otherwise run acrioss and keeps you "in control", or so it's thought. But .. at the keyboard and behind screens, the future will be about your own and others' "interactivity management" ... learning how to be in interaction with all sorts of diverse people coming at you from all sorts of angles, interacting and swimming in a flow of constant information. Being engaged in constant interaction with others around an issue will define brands, I think .. and this will also create constantly shifting markets as customers and stakeholders cross alll sorts of previously existing boundaries. brands as we know them today will (I believe) have to redefine their purpose and be able to reflect the appropriate or useful shifts in markets to be effective, and that also means they will have to be honest about what they are today and in enquiry about what they could be or should be in that just-over-the-horizon continuous motion future. bangity bang bang on.
This morning and again later this afternoon I was musing on something similar but workplace/organization related (I would, of course). I’ve even got the title of a later blog post sorted.
It’s indeed about interactivity and participation, and being “in” it.
We’ve now had about ten years of email for the great unwashed masses, all those who wonder if “blog” is some sort of hoicked-up gob of something and think the Internet is about email and company web sites, or just a highly-efficient fax machine. As the new set of conditions we others know (a bit) and love has progressed, the main response in the great middling crowd has been better time management and email in-box control tips … kinda like antibodies trying to fend off an infection.
That’s quickly becoming the past … it will help you cut off a good portion of the good juicy interesting exciting useful stuff (and yes,much of the junk) you might otherwise run acrioss and keeps you “in control”, or so it’s thought.
But .. at the keyboard and behind screens, the future will be about your own and others’ “interactivity management” … learning how to be in interaction with all sorts of diverse people coming at you from all sorts of angles, interacting and swimming in a flow of constant information.
Being engaged in constant interaction with others around an issue will define brands, I think .. and this will also create constantly shifting markets as customers and stakeholders cross alll sorts of previously existing boundaries. brands as we know them today will (I believe) have to redefine their purpose and be able to reflect the appropriate or useful shifts in markets to be effective, and that also means they will have to be honest about what they are today and in enquiry about what they could be or should be in that just-over-the-horizon continuous motion future.

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