January 6, 2005
“gets it”
You “get it”.
She “gets it”.
They “get it”.
Of all the buzzwords currently doing the rounds, “gets it” is one of few that really…. ermmmm…. “gets it”.
I’m talking about language a lot these days, not surprising.
Seth Godin has his “Free Prize”, I have “Smarter Conversations”.
Non-Hughtrain: What message do you want to put out there?
Hughtrain: What language do you want to own?
Please bear in mind: not all language is verbal.
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A wee chuckle to start your day off right etc.
Smarter Conversations is a great concept.You knew that already.
I’m confused about what you mean by “owning” language.
If you mean something like, take responsibility for the way you talk, Rock On.
Hopefully don’t mean Own in the way the agencies often do… like you can somehow claim dominion over the way people talk.
Hugz, Johnnie
Hmmm… how ’bout I leave you guessing, Johnnie?
I got it. What I need to do now is pass it on. Viral marketing. (Some of the terminology is a little, hmmm… off-putting.)
But the old meme ideas do work well in this kind of conversation. There used to be a show on the BBC in the 1970’s (I’m ancient and from the UK, though I do not live there anymore) called the “Old Grey Whistle Test” which was how you could tell (as a record industry person) if you would have a hit record or not. You played the record to a bunch of people that you would be hanging around with, and if you heard them humming or whistling it, then hey presto, you had passed the old grey whitel test for it sticking in people’s minds, and you were off.
What is the modern equivalent? Trackbacks?
No, Hamish, “The A-List”
I don’t get it!
Sorry, couldn’t resist. Hugh, would you say that the expression “gets it” gets it in a good way or a tired, “this is a win win synergy” sorta way?
So is it innappropriate of me to say things like “They just don’t fucking get it, and because of that, they will die.” when discussing this new crazy strain of marketing that I enjoy reading about so much? If so, can you suggest another phrase?
It “gets it” in a good way.
For now
So, its… a popularity contest? And the winner gets there by perpetrating a language variant.
I get it!
Carcasses and vultures
When not writing about the “new, happy, fun, grim meathook realities of marketing and advertising,” Hugh Macleod at Gaping Void continues to crank out a series of cartoons that are often illuminating, disturbing and just plain laugh out loud funny…