Comments on: brain stuff http://gapingvoid.com/2005/01/06/brain-stuff/ "cartoons drawn on the back of business cards" Wed, 23 May 2012 20:07:07 +0000 hourly 1 http://wordpress.org/?v= By: Working Pathways, LLC http://gapingvoid.com/2005/01/06/brain-stuff/#comment-3553 Working Pathways, LLC Thu, 28 Apr 2005 15:13:06 +0000 http://gapingvoid.com/?p=1151#comment-3553 <strong>Real Voices Not Marketing Voices</strong> It's been quiet here. I know. I've been wrapped up in a number of new projects. One of them being the First Crack podcast, others are about where the Work Better Weblog (and Working Pathways as an entity) are telling me they want to go. More on that la... Real Voices Not Marketing Voices

It’s been quiet here. I know. I’ve been wrapped up in a number of new projects. One of them being the First Crack podcast, others are about where the Work Better Weblog (and Working Pathways as an entity) are telling me they want to go. More on that la…

]]> By: SEO Book.com http://gapingvoid.com/2005/01/06/brain-stuff/#comment-3552 SEO Book.com Fri, 07 Jan 2005 20:05:49 +0000 http://gapingvoid.com/?p=1151#comment-3552 <strong>It's Brutal to be...</strong> Mixed up post... Marqui hired an SEO firm that wrote a somewhat substandard white paper for them which Robin Good tore apart. At the Consumer Electronics Show Bill Gates saw the blue screen of death. Tucker Carlson (from Crossfire) was fired by CNN. It’s Brutal to be…

Mixed up post… Marqui hired an SEO firm that wrote a somewhat substandard white paper for them which Robin Good tore apart. At the Consumer Electronics Show Bill Gates saw the blue screen of death. Tucker Carlson (from Crossfire) was fired by CNN.

]]> By: Johnnie Moore's Weblog http://gapingvoid.com/2005/01/06/brain-stuff/#comment-3551 Johnnie Moore's Weblog Fri, 07 Jan 2005 17:55:03 +0000 http://gapingvoid.com/?p=1151#comment-3551 <strong>Talking straight</strong> Thanks to Hugh for highlighting this insight from Kathy at Headrush: Your user's brain wants a conversation:When you lecture or write using conversational language, your user's brain thinks it's in a REAL conversation! In other words, if you use conver... Talking straight

Thanks to Hugh for highlighting this insight from Kathy at Headrush: Your user’s brain wants a conversation:When you lecture or write using conversational language, your user’s brain thinks it’s in a REAL conversation! In other words, if you use conver…

]]> By: dshupp http://gapingvoid.com/2005/01/06/brain-stuff/#comment-3550 dshupp Thu, 06 Jan 2005 12:05:32 +0000 http://gapingvoid.com/?p=1151#comment-3550 No reason to restrict this to marketing. This idea applies to every business. Even if you're using technical language, nothing beats a conversational style and a bit of empathy for the reader/listener No reason to restrict this to marketing. This idea applies to every business. Even if you’re using technical language, nothing beats a conversational style and a bit of empathy for the reader/listener

]]> By: Chris Campbell http://gapingvoid.com/2005/01/06/brain-stuff/#comment-3549 Chris Campbell Thu, 06 Jan 2005 10:12:35 +0000 http://gapingvoid.com/?p=1151#comment-3549 Thanks for pointing to this. I don't think that most people even hear marketingspeak now as it's classified as noise and we seek out the human and personal and direct. I want to talk with someone and not be talked at. With marketingspeak we've been burned so many times we're wondering how they're trying to rip us off again and not how they're trying to help us. Thanks for pointing to this. I don’t think that most people even hear marketingspeak now as it’s classified as noise and we seek out the human and personal and direct. I want to talk with someone and not be talked at. With marketingspeak we’ve been burned so many times we’re wondering how they’re trying to rip us off again and not how they’re trying to help us.

]]>