Comments on: smarter conversations

By: Applied Abstractions

Applied Abstractions — Tue, 03 May 2005 17:15:14 +0000

Boring, obvious and very valuable

As previously mentioned, I am involved in a very interesting project at the Concours Group, called tools and techniques for business experimentation. We had a very interesting teleconference yesterday, discussing the use of experimentation as a busines…

By: James

James — Fri, 14 Jan 2005 02:03:56 +0000

It not only about the “smartness” of the market which drives better thought, it is also about removing the friction in the market. Once the information, product, experience, or whatever molecules are available instantaneously and easily found, then it becomes about how “good” they are, instead of how available they might be to a particular geography, constituency, segment, etc.

By: Niall Cook's Marketing Technology Blog

Niall Cook's Marketing Technology Blog — Wed, 05 Jan 2005 19:00:41 +0000

Damned if you do…

By: hugh macleod

hugh macleod — Wed, 05 Jan 2005 07:27:32 +0000

David, you mean it isn’t so obvious to people who don’t agree with me?!!
Heh.

By: David Burn

David Burn — Wed, 05 Jan 2005 02:29:15 +0000

I can see where a person might be offended at the language. But that’s not my gripe.
Mine has to do with “it” not being so fucking obvious. The whole “markets are conversations” idea hasn’t even caught on (outside this select venue for leading edge thought). Thus, “smarter conversations equal better products” is only obvious to the people who follow this entire line of thinking like it was some kind of football team.

By: Rose

Rose — Tue, 04 Jan 2005 23:50:00 +0000

Hugh, I showed this site to a businessman I thought would be very interested in your ideas. His one and only reaction: “Obscenity never impresses me.“
Take it for what it’s worth, but my free advice is that as you continue this conversation, you might want to remember that Americans are typically not as receptive to some of the language and sexual stuff you use. I think you are needlessly limiting your audience by seemingly talking to male friends around a bar instead of males and females around a conference table. The former may give you sloppy wet kudos, but the latter has the money.

By: Johnnie Moore's Weblog

Johnnie Moore's Weblog — Tue, 04 Jan 2005 17:11:32 +0000

Smarter conversations Two days ago I saidI yearn for simpler ideas, more lightly held. Or some nice poetry maybe.Well, I wouldn't call Hugh's cartoon poetry exactly, but it comes close. Here's the Extended Edition of Hugh's argument:If you're in the advertising/marketing...

By: Johnnie Moore

Johnnie Moore — Tue, 04 Jan 2005 16:59:41 +0000

Hugh: YES, Smarter Conversations. I like this idea because it addresses the quality of the conversation. And it relates to all the conversations inside an organisation as well as those with customers.
For me, smarter would have to mean more assertive, direct, honest, heartfelt etc. Not smart as in smart-alec.
On days when I’m feeling more than usually bored of branding and all the branding books and models, I think getting people to talk better (I won’t dare say authentically to you) is what needs to happen.
Rock on.

By: templar

templar — Tue, 04 Jan 2005 16:41:04 +0000

I think currently these ‘smarter markets’ are found only in significant, but (relatively) smaller areas: IT apps (some of them, people still sell bloated apps for fortunes), finance (in larger scales: ‘old’ banks still have clients), etc.
The key here is ‘inertia’: speed x mass. And while new things have high speed, but not real mass (hope just yet…) the old world still has a significant inertia: people’s interests –financially, power-wise, whatever — in old things and ofcoz the last one: people change slowly.

By: Jon Husband

Jon Husband — Tue, 04 Jan 2005 15:55:21 +0000

I think I think that blogs can help you adapt smarter and quicker.