January 3, 2005
95 Theses

I can’t believe I hadn’t put two and two together until today…
1. The Cluetrain Manifesto has 95 Theses.
2. Martin Luther nailed the same number of theses to the Wittenberg church door in 1517.
Of course, it’s not a coincidence.
Maybe I knew the connection already but had forgotten. My brain is pretty mushy these days.








in fact, I created the first draft by downloading Luther’s 95 and ripping the HTML. was great fun seeing if I could get to the end before running out of ideas. I did, of course. run out, that is. fortunately, Cluetrain had three other guys working on it. as I recall, we initially came up with 3,452 theses, but most of them were pornographic. that was mostly because of Doc, though Weinberger also penned his share of tasteless off-color japes. You’ve taught me something, however. I didn’t know anything about any Wittenberg. I thought it Lex Luther.