December 31, 2004

how to be creative pdf


The “How To Be Crea­tive” PDF at ChangeThis.com just hit #4 most down­loa­ded mani­festo. Thanks, Every­body!
[*Ahem* I hope you’ll down­load it, if you haven’t already, Thanks again…]
I seem to be making pro­gress on the book front. Got publishing inte­rest etc.
Book royal­ties being the mise­ra­ble and pathe­tic little things that they are, the idea is not to live off them. The idea is to hope­fully be able to turn one out of say, a thou­sand rea­ders into pro­per, long-term, Hugh­train clients.
“Leve­ra­ging Ups­tream”, I believe is the business-speak term for it.
[THOUGHT:] The more I live in this Cluetrain/Hughtrain/Woo-woo-train uni­verse of mine, the har­der I find rela­ting to the old uni­verse I left behind. Any­body else having simi­lar feelings?

8 Responses to “how to be creative pdf”

  1. Rob Paterson says:

    Impos­si­ble to go back — even when as right now cash is very short. Is it not like Hun­ter Gathers ver­sus farmers?

  2. hugh macleod says:

    “Hun­ter Gathers ver­sus far­mers”? Hell, yeah ;-)
    What about yourself?

  3. david says:

    Still in the old uni­verse… trying to get to the new uni­verse… Scary how few peo­ple here in this uni­verse unders­tand what the heck I’m tal­king about.…

  4. Dan Sherman says:

    Hugh,
    You’d make a WHOLE HECK of a lot more money if you’d publish it your­self. In this day and age of reaching your cus­to­mers directly via the inter­net, there’s abso­lu­tely NO rea­son to give up the majo­rity of your pro­fits to a publishing com­pany. Par­ti­cu­larly if they’re not going to invest millions of dollars in pro­mo­ting it apart from your own efforts. I can tell you from expe­rience, the more pro­fit you have, the more you can afford to pro­mote your book and YOU are the best per­son for pro­mo­ting your book, not your publisher.
    Cheers!
    Dan Sherman

  5. Colleen says:

    Once you taste the woo-woo crack, you never go back.
    Heh heh heh…

  6. shawn... says:

    ‘woo-woo crack’
    : )!!!
    I’m am con­tem­pla­ting the strug­gle currently… Big fan of the facts, but takes con­vin­cing. Never rela­ted with the old way but I remain a hun­ter gathe­rer nonetheless.

  7. simon tzu says:

    heh. Yeah it is often a case of “Can they really still believe that”.
    One piece of advice though. DO NOT read “The Future of Money” by Ber­nard Lie­taer DO NOT inves­ti­gate alter­na­tive curren­cies. Because when you stop belie­veing the whole money myth then you stop worried about being finan­cially fuc­ked.
    Which feels good but ever­yone else is still pla­ying them game which can be rather tedious.

  8. Sele says:

    Many thanks for sha­ring your thoughts about crea­ti­vity. It would take too much space to write all I liked about it. Just a brief com­ment about one place I found reso­na­ting false.
    “There’s only one pro­blem. Team Pla­yers are not very good at crea­ting value on their own.
    They are not auto­no­mous; they need a team in order to exist.”
    First, none of us is really auto­no­mous. Second, the pro­blem that you desc­ribe is just result of our limi­ta­tions.
    There is something impor­tant that hap­pens in good team colla­bo­ra­tion. Something simi­lar to what hap­pens in a sin­cere dialog.