December 31, 2004
business is the art…

: “Business is the art of getting somebody to where they need to be, faster than they would get there without you.“
–Hard to do if nobody’s talking.
[Just added this minor tweak to The Hughtrain…]
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A wee chuckle to start your day off right etc.









Thank you for the wonderful posts for 2004 and am looking forward to reading more in 2005. Happy New Year.
I would also like add my thanks for all your posts in 2004. They have been both entertaining and thought provoking (which is a GREAT combination). Keep up the good work.
I just read
“Business is the art of gutting somebody…“
and it didn’t feel all that wrong. Guess there’s a lot of hughtraining to be done.
Exactly! All of my very satisified customers are the ones where the conversation continues after the sale, and started before the sale. Not only is the client more satisfied, but we are also!
Others, just want a product and no interaction — “why are you asking me these questions about my needs, it is none of your business!” “Yep, you are right, it IS none of my business, here is a competitor’s URL. Good Luck!”
Funny. I feel the same way about that ultimate forum for (personal) growth, primary relationships. I love that the farther down the rabbit hole we go, the more everything links to everything else.
Or maybe I just made my Americano too strong this morning…
The Big Idea is to Have One
The rigours behind creative thinking was always to leverage off a single big idea that transcends all creatives and becomes a singular point of attraction in your advertisements. The thing with this theory is that just because one person (and…