December 24, 2004

charlie brown christmas

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One of the great moments in TV His­tory (and there are sur­pri­singly few) is “A Char­lie Brown Christ­mas”. First broad­cast in 1965, it still reso­na­tes.
The story is BEAUTIFUL and AMAZING in its sim­pli­city.

[SYNOPSIS:] All the kids (The Gang) decide they need a Christ­mas tree for their clubhouse.
So they pool their poc­ket money together to buy one. Char­lie Brown is given the task of taking their money down to the Chris­mas tree store and buying the best tree he can with the money. Linus elects to tag along.
On Christ­mas Eve they get to the Christ­mas tree store. But what’s this? All the trees in the store are fake! Plas­tic and tin!
Except for one knarly, little twig of a tree. Scraggy and hopeless-looking. About a quar­ter the height of the fake trees.
But it was the only real tree in the store. So Char­lie Brown buys it.
When he gets the tree back to the clubhouse, The Gang, of course, are furious with Char­lie Brown’s choice.
But it was the only real tree in the store…

The older I get, the more that story punches me right in the kis­ser.
We advertising-marketing folk think we’re pretty darn cle­ver when we’re dro­ning on about the post-Cluetrain “Authen­tic Voice” etc.
Char­lie Brown beat us to it by almost 40 years.
MERRY CHRISTMAS!!

One Response to “charlie brown christmas”

  1. Luis Arias says:

    One of my favo­ri­tes too ! Merry Xmas Hugh…