December 21, 2004

ms death knell?

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In a recent gaping­void post, Mic­ro­soft employee/star blog­ger Robert Sco­ble asks the ques­tion about his employer:

Can we turn this airc­raft carrier around? I don’t know, but I’m having fun trying!

Richard then coun­ters with this point:

A collap­sing empire or an airc­raft carrier in search of a hand­brake turn are both behe­mothic (mmm, neo­lo­gism?). Open source trends (I inc­lude blog­ging in that — it’s open source publishing) can’t actually res­cue them. Indeed, I pro­pose a dif­fe­rent ana­logy to either of you. Open source soft­ware and blog­ging are the small mam­mals to M$‘s and big publishing’s dino­saurs. Even without the meteo­rite, the big lizards are doo­med.
I work for a small publishing com­pany, and the big ques­tion I’m trying to ans­wer is one posed by Hugh and others a while back: how do you cope when bund­led con­tent is dead? What do those of use whose reve­nue model is bund­led con­tent and inter­me­dia­tion do five years from now when a gene­ra­tion of media con­su­mers is used to crea­ting their own bund­les? M$ has the same ques­tion to ans­wer: when soft­ware deve­lop­ment doesn’t rely on big gangs of coders and crea­tors and dis­tri­bu­tors and con­sul­tants — on overhead, basi­cally — what then?

And then I pipe in:

Richard, good point. What you have illus­tra­ted is the often corrup­ting influence of taking your com­pany public.
At least in the USA, a pri­vate com­pany can go, “The goal­posts have moved. Screw it. Move on. Build a new biz model which relies on 2,000 peo­ple, not 60,000. Have it up n’ run­ning by next Christ­mas”.
Because a public com­pany is ALWAYS behol­den to Wall Street, it can­not do that. It can only do stuff which is good for the next Quar­ter.
What is good for the busi­ness is not always good for Wall Street, and vice versa.
If MS does have a meteor, methinks it’s the same meteor that once hap­pily gave Bill Gates billions of dollars. The one that will insist MS remain a large, cold-blooded lizard, and for­bid it to change into a small, furry mammal.

If MS goes under, it will not be Open Source that puts MS out of busi­ness. MS’s owners (i.e. Wall Street) will put MS out of busi­ness.
Bill and his top mana­ge­ment are extre­mely smart peo­ple. I’ll wager they already know all this, and already have a pos­si­ble exit stra­tegy well thought out. I’ll also wager Robert and peo­ple of simi­lar rank at Mic­ro­soft have no earthly clue what it is.
But who knows. Pre­dic­ting the future is a hazar­dous busi­ness. So is unde­res­ti­ma­ting Mic­ro­soft.
[AFTERTHOUGHT:]
Like I said, “At least in the USA”. JUST TRY cut­ting your work­force by over 90% in say, France, even if the mar­ket jus­ti­fies it ten times over.
Basi­cally, you have to ima­gine a pack of well-fed, highly-trained buroc­rats, into­xi­ca­ted with the smell of blood, des­cen­ding on you for a good ol’ fee­ding frenzy. Not pretty.
Right, Loic?

7 Responses to “ms death knell?”

  1. troy worman says:

    I agree. No open source will be the death knell of MS. And the day MS “dies” the skies will be lit­te­red with gol­den parachutes.

  2. hugh macleod says:

    Agreed. Lit­te­ring the skies with gol­den parachu­tes is a per­fectly valid exit stra­tegy.
    …Espe­cially if you own one of the gol­den parachu­tes ;-)

  3. Hamish says:

    Hmmmm
    What I see is a lot of law­yer bullshit buil­ding up, like paten­ting busi­ness methods and soft­ware and so on. Mic­ro­soft can­not inno­vate, but they can stomp your inn­no­va­tive fast moving little ass with big law­suits for having copied some of “their” ideas.
    If you look at Open Source, the best exam­ple of this for the moment is the on-going, and frankly biza­rre claim by the SCO group to own LINUX’s code. If you want more on this go to http://www.groklaw.com
    This is way of the future. Get a mar­ket, get the fun­da­men­tals, and then law­yer the shit out of anyone who tries to come into the same area. For other big patent hol­ders, you have the “if you sue me, I’ll sue you” defence, as they all have a good port­fo­lio. For the small guys, no chance in hell.
    Gah. Any­way, on a ligh­ter note, glad to hear that the wallet is filling up a bit. Here at Hamish man­sions I’m doing all I can to empty the damn thing into the nea­rest branch of a toyshop in time for Xmas. (Actually, on that sub­ject… I live in a french spea­king country, and they used to have a branch of “Toys R Us” in town, only it fai­led, because nobody really got what “Toeus­roos” was. Name only works in English, so the local out­fit, King Jouet took the mar­ket com­ple­tely. Think glo­bal, act local as the hack­ne­yed phrase from the 90s has it.

  4. Andreas says:

    This is exactly what we are expe­rien­cing.
    I own a com­pany, Publish and be dam­ned, that allows authors to become inde­pen­dent publishers them­sel­ves, totally bypas­sing tra­di­tio­nal as well as vanity (or sub­sidy) publishers.
    When we first star­ted out we thought that the majo­rity of our cus­to­mers would be authors who had pre­viously been tur­ned down by esta­blished publishing hou­ses.
    Not so.
    More and more authors are tur­ning to us, having actually ditched their publishers. We have been ope­ra­ting for six months now, in that time we have hel­ped to publish over 70 books. Four of these were esta­blished authors who have cla­wed back the copy­right for their work and are now going it alone.
    The rea­sons: Con­trol and money. Mid-list authors are very badly ser­ved by publishers, simply because they don’t make enough money to sup­port a large sup­port staff, cor­ner offi­ces and all the parapher­na­lia that goes with it. As a result they are used to taking care of mar­ke­ting and PR them­sel­ves — the publisher won’t do it for them. For these authors inde­pen­dent publishing makes total sense. They still have the same amount of work, yet the finan­cial rewards are much higher.
    To give an exam­ple: One of our customer’s books sold about 70.000 copies. He made, after tax, about

  5. Andreas says:

    PS: I offe­red Hugh help to publish the Hugh­train. He hasn’t been in touch since ;) /end sha­me­less plug.

  6. Qumana Blog says:

    RAP (Rapid Assembly Posting) — the Blog­ging World’s Ans­wer to Rap Music

    Hugh Mac­leod of Gaping Void gets into one of the most inte­res­ting areas of impact the Web has on the …

  7. They’re not dead yet.

    I love rea­ding gaping­void; it’s always so enter­tai­ning. But some­ti­mes Hugh goes over­board. It’s a bit early to sound a death knell for Mic­ro­soft. This is a com­pany with reve­nue in 2004 of almost $40 billion, and inc­rea­sing, even through…