Comments on: purpose-belief

By: Sean Gerety

Sean Gerety — Wed, 12 Jan 2005 19:39:49 +0000

Hats off to Sir Richard

Hats off to Sir Richard

By: Watson

Watson — Thu, 23 Dec 2004 22:58:57 +0000

This will take a good lot of thought but it's getting there: http://instantdocumentary.com "...because a great party knows no bounds." Apropot of another post: Have always preferred the Enlightenment to Hobbes, but the older I get the more ruthlessness appeals. The thing is, there are lovely ways in which to be ruthless. That is the challenge.

By: Basil White

Basil White — Wed, 22 Dec 2004 23:30:23 +0000

Working on branding my standup comedy show as a lovemark.
“Basil White’s comedy ridicules commonly-held false beliefs to empower his audience with truth to destroy their enemies.“
In progress.

By: Watson

Watson — Wed, 22 Dec 2004 00:23:32 +0000

Another fine Gaping Void University marketing class.
Thanks.
My company acts upon the purpose-belief that:
“Extravagance in love is priceless.“
Hmmm.
Will continue to cogitate.

By: brian moffatt

brian moffatt — Tue, 21 Dec 2004 21:17:45 +0000

So, you're walking into Plato's Cave with your client. There's the fire. There is you and him/her/it/client. There's the shadow projected on the wall. Most client's tend to look at the shadow, the projection, and start doing all sorts of shape-shifting and making hand shadows. Meanwhile, what you are really asking them to do is get them staring right into the fire, at the source of the heat. Hugh, why is this so hard to do with clients?

By: david

david — Tue, 21 Dec 2004 18:09:04 +0000

“Your fingers should be covered in expensive ink droppings…” Mountblanc
sorry, couldn’t resist.

By: hugh macleod

hugh macleod — Tue, 21 Dec 2004 15:57:15 +0000

Yeah, fancy fountain pens are equally annoying

By: troy worman

troy worman — Tue, 21 Dec 2004 11:29:06 +0000

Very excellent post!

By: James

James — Tue, 21 Dec 2004 10:01:13 +0000

“Your computer should be a pleasurable experience in and of itself, as well as a powerful tool.” — Apple
Though although I’m a Mac user I’m not actually a cultist. They’re kind of the fountain pen of the computer world, aren’t they?

By: Vy Blog

Vy Blog — Tue, 21 Dec 2004 03:41:00 +0000

What do you wanna do with your life?

Hugh’s right again.

By: david

david — Tue, 21 Dec 2004 03:05:20 +0000

you should hear me after a few cups of coffee.…

By: hugh macleod

hugh macleod — Tue, 21 Dec 2004 02:12:23 +0000

Heh. “Just rambling…”? Actually, I thought yours was a pretty good take on it, David

By: david

david — Tue, 21 Dec 2004 01:59:48 +0000

Interesting that the first thought I had was that any of those ideas could also be applied to other companies.
When I read the ‘air travel’ line I first thought of Jet Blue.
Maybe the notion of a purpose-belief is shared — we all believe that air travel should be easy, exciting, stylish and affordable (don’t we?). But only a few companies (Virgin, Jet Blue) have figured out that it’s important to SHARE that idea-belief and even fewer companies can translate that into an idea — like ‘hey, let’s MAKE air travel easy, exciting, etc…‘
Just rambling…

By: Robert Burke's weblog

Robert Burke's weblog — Tue, 21 Dec 2004 00:51:00 +0000

There’s nothin’ like a little colourful insight

By: Robert Burke's weblog

Robert Burke's weblog — Tue, 21 Dec 2004 00:48:09 +0000

There’s nothin’ like a little colourful insight