http://gapingvoid.com/2004/12/20/letter-to-a-client/ "cartoons drawn on the back of business cards" Wed, 23 May 2012 20:07:07 +0000 hourly 1 http://wordpress.org/?v= http://gapingvoid.com/2004/12/20/letter-to-a-client/#comment-3111 dk Mon, 20 Dec 2004 20:18:42 +0000 http://gapingvoid.com/?p=1086#comment-3111 Q - What higher belief is my company expressing? A - Without sounding too goody-goody my company is about creating positive tangible impact. Most brands and companies aim to create 'brand experience' and hope that this will stick (like mud) in the customers mind. What my company does is step outside of that marketing trap and operates between the commercial and public sector to create youth projects with aligned values and outcomes. Of course my arguments are smattered with jargon about 'differentiating competition', 'incresed social reputation' etc but the belief that drives it is altruistic and humanist at its core. ...has enyone seen my halo? DK Q — What higher belief is my company expressing?
A — Without sounding too goody-goody my company is about creating positive tangible impact. Most brands and companies aim to create ‘brand experience’ and hope that this will stick (like mud) in the customers mind.
What my company does is step outside of that marketing trap and operates between the commercial and public sector to create youth projects with aligned values and outcomes.
Of course my arguments are smattered with jargon about ‘differentiating competition’, ‘incresed social reputation’ etc but the belief that drives it is altruistic and humanist at its core.
…has enyone seen my halo?
DK

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