Comments on: More Lovemark-Cluetrain Deathmatch Action

By: hans

hans — Thu, 06 Jan 2005 04:34:28 +0000

Bravo! Maybe this schmuck can get on the P&G roster and help their computer program pick out creative agencies. After all, it’s nothing more than zeros with a few ones thrown in.
Hans

By: rexblog

rexblog — Sat, 18 Dec 2004 20:24:21 +0000

When lovemarks are clueless

When lovemarks are clueless: : One of my lovemarks is suing one of my cluetrain sources.

By: elizabeth grigg

elizabeth grigg — Wed, 15 Dec 2004 01:22:20 +0000

notes on lovemarks

I just finished attending the lovemarks live meeting, with Tom Peters and Kevin Roberts. It was an interesting experience, I had not attended a live meeting before. It was fairly boring compared to the audio of the seminar, which came…

By: Keith

Keith — Tue, 14 Dec 2004 09:03:34 +0000

Hugh:
Lovemarks. Total Bullshit.
Hugh, I love your blog. Keep it up. You’re about the only cat in the ad biz that has the balls to tell the truth.
Let’s face it, most advertising is 99.9% complete shit. After working in this biz most of my life, I’m still amazed that the agency’s clients haven’t caught on yet. They continually eat the same crap being fed to them from the assholes in the ad biz; same crap, different packaging.
The question the clients need to ask themselves:
“Is the fucking I’m getting worth the fucking I’m getting?”

By: tonygoodson

tonygoodson — Sun, 05 Dec 2004 11:50:10 +0000

Dinosaur in Sheep’s Clothing

By: nina

nina — Sun, 05 Dec 2004 01:53:26 +0000

Indeed! Thanks for the clarification

By: hugh macleod

hugh macleod — Sun, 05 Dec 2004 01:05:10 +0000

Nina, the cartoon is about male psychology, not female

By: nina

nina — Sun, 05 Dec 2004 00:45:14 +0000

Damn, Hugh, for a man who is so forward thinking about business, you sure are backwards when it comes to women (or is it just those folks who inhabit your cartoons?). These days, you can usually just ask for “snatch” (though I wouldn’t phrase it quite like that), and if she likes you, she’s quite likely to give it up willingly–and honestly.

By: Jack Cheng

Jack Cheng — Sat, 04 Dec 2004 02:29:44 +0000

Hugh, thanks for the mention.
What annoys me is how people (including Kevin himself) act as if Roberts is the first person to ever talk about “emotional connections” with brands. Give me a break.
p.s. you left off a ‘g’ at the end of my name

By: campester

campester — Sat, 04 Dec 2004 02:17:50 +0000

so is he basically saying, “fuck cheerios”?
i can’t imagine cheerios being part of my family unless it starts yelling and cursing at me, bursting into tears and slamming the bedroom door.

By: thomas woelfer

thomas woelfer — Sat, 04 Dec 2004 02:09:25 +0000

Cheerios: mystery, sensuality and love.
WM_ROFL
thomas woelfer