November 25, 2004

new business

5 Comments

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Bran­ding is dead, Love­marks is toast, ad agen­cies are a joke. Time to find a new gig.
Here’s what I’m thin­king:
Look at the car­toon above: “Busi­ness is change” etc.
The cons­tants:
1. Change will always be with us.
2. Change will always be pain­ful.
Also:
3. There will always be a mar­ket for pain reduc­tion.
4. There will always be new tech­no­logy imple­men­ted in com­pa­nies.
Ergo: There will always be a mar­ket for making tech­no­lo­gi­cal imple­me­ta­tion less pain­ful, less cul­tu­rally dis­rup­tive.
That’s my new busi­ness idea in a nutshell.
Already tal­king to peo­ple about pro­du­cing deli­ve­ra­bles. I’ll go public with what they are later.
Hint: it’s not enough to just go “Blogs are cool” and expect the cor­po­rate world to beat a path to your door, waving check­books. It’s the wrong point on the map to reverse-engineer your solu­tion from.
Any ideas please e-mail me: hugh at gaping­void etc.

5 Responses to “new business”

  1. Jack says:
    November 26, 2004 at 5:27 am

    But change is also slow, espe­cially in large cor­po­ra­tions. New tech­no­lo­gi­cal inven­tions take about 25 – 30 years to be con­si­de­red norm (accor­ding to the dif­fu­sion theory). And even if it’s an exten­sion of exis­ting tech­no­logy (say Win XP) the test-period of large orga­ni­sa­tions barely end before the pro­duct is out-dated.
    I like your ideas Hugh, but are you aiming at making tech­no­lo­gi­cal imple­men­ta­tions quic­ker to keep large busi­nes­ses on par with sma­ller ones (and even indi­vi­duals) or is the idea mainly to avoid cul­tu­ral fric­tion (ego-friction death squads and all that)?
    (below post of silence is not at sta­te­ment… just acci­dently hit enter)

  2. Fnord says:
    November 26, 2004 at 8:53 am

    Ideas to make tech­no­lo­gi­cal imple­men­ta­tion less pain­ful:
    * Pain­ki­llers — Well, this one is obvious. Relie­ves pain, take one when you see the boss approaching your cubicle, and call me tomo­rrow.
    * Explo­si­ves — Imple­men­ta­tion of new tech­no­lo­gies may be resis­ted. High qua­lity explo­si­ves, posi­tio­ned correctly, will create a diver­sion while you deploy your new tech­no­logy.
    * That elven cloak from Lord of The Rings — When you even­tually have to emerge from your cubicle after imple­men­ting new tech­no­logy, use this high qua­lity cloak to blend in with your surroun­dings. Will also keep you warm when/if fired.
    … ad nau­seam. You get the gene­ral idea.

  3. Patricia says:
    November 26, 2004 at 1:46 pm

    Hugh,
    Je vous sens d

  4. Valdis says:
    November 26, 2004 at 2:22 pm

    You for­got to con­nect the dots…
    And the rea­son tech change is often so pain­ful is that it blindly chan­ges the con­nec­tions… and lea­ves the dots in place… thus pis­sing off the dots… kind of like a neu­tron bomb — kills peo­ple, lea­ves buil­dings. Yeah, I know… the buil­dings don’t care.

  5. Jon Husband says:
    November 27, 2004 at 9:43 pm

    Great sum­mary synthe­sis, Val­dis … unfor­tu­na­tely the reverse, blo­wing up the buil­dings, also vapo­ri­zes the con­nec­tions … at this point in time.