November 5, 2004

fear and happiness is the best combination

zzzbambam34.jpg
Yes, the car­toon above is there for a rea­son. Heh.
In a funny mood today– caught by two con­flic­ting, adrenaline-fuelled emo­tions: (1) The rea­lity of living in Paris out of a suit­case, flying by the seat of my pants etc and (2) The exci­te­ment of what I’m doing pro­fes­sio­nally.
Fear and Hap­pi­ness is the best com­bi­na­tion. Indeed.
Paris is fine. Still bas­king in the French glow. I’ve got­ten to the point where I pre­fer spea­king French to spea­king English on an every­day basis. Sure, with my bloody awful com­mand of the lan­guage it makes for limi­ted con­ver­sa­tions but hey, at the same time I’m having a real adven­ture.
Adven­tu­res are freaky things, are they not? Peo­ple long for them in order to cleanse them­sel­ves of the oppres­sive mun­da­nity of every­day life, but when you’re actually expe­rien­cing one in the pre­sent tense, the rea­lity is never quite what you ima­gi­ned befo­rehand. What you ima­gi­ned is quite light and jolly in com­pa­ri­son. The rea­lity has much shar­per teeth.
Much shar­per.
[THE STORY OF THE COPYWRITER WHO DIDN’T GET IT:]

Here’s a good exam­ple of someone invol­ved in mar­ke­ting who either just doesn’t get it or feels inti­mi­da­ted by a com­mu­ni­ca­tion chan­nel that he doesn’t unders­tand. I’m tal­king about blogs, of course.
There’s a bloke in the US called Robert Bly who appa­rently is a copyw­ri­ting wiz. He wrote an article in DM News about blogs that simply illus­tra­tes a total lack of com­prehen­sion about blogs in a buis­ness con­text. Perhaps it bet­ter illus­tra­tes his fear of blogs that pre­sents a cha­llenge to con­ven­tio­nal mar­ke­ting thinking.

My two cents: Mar­ke­ting et al is chan­ging too fast for anyone to really have a clue any­more. The only thing a poor hack can do is try to con­vince the client that isn’t the case.
“Bran­ding is alive and well, Harry! Please give me some cash! Hooray!”

9 Responses to “fear and happiness is the best combination”

  1. Citizen K says:

    Just wan­ted to let you know, I too am in Paris, vica­riously, through you and your blog.
    You are being heard here on the Northern Coast of CA.
    Althought not Paris, S.F. has some pretty good cafe’s. There are sharp teeth here as well, but I noti­ced something when tra­ve­ling to some poo­rer parts of the country this summer…the sma­ller the crumbs the shar­per the kni­ves.
    Citi­zen K

  2. Citizen K says:

    Just wan­ted to let you know, I too am in Paris, vica­riously, through you and your blog.
    You are being heard here on the Northern Coast of CA.
    Althought not Paris, S.F. has some pretty good cafe’s. There are sharp teeth here as well, but I noti­ced something when tra­ve­ling to some poo­rer parts of the country this summer…the sma­ller the crumbs the shar­per the kni­ves.
    Citi­zen K

  3. nina says:

    Yes, but give me the sharp teeth of a real adven­ture over mind num­bing dai­li­ness any time.

  4. Hamish says:

    Heh.
    Inte­res­tingly enough, the French expres­sion for someone who has evi­dent ambi­tion, is:
    “Il a les lon­gues den­tes..”
    Or, he has long teeth. I think that there is no shor­tage of teeth in Paris. In terms of cul­ture, Paris is the cen­tre of the French world, except, and this is hard for the native Anglophone to grasp, there is no other. Ima­gine. New York with no LA or Lon­don if you fuck it up. Well, Bru­xe­lles, if the Fle­mish don’t bother you, or Que­bec, if sui­ci­dally cold win­ters are your tic­ket. You see my point.
    French is an inte­res­ting lan­guage, and they still revere the beau­ti­fully tur­ned phrase, the “mot juste”. This also partly explains their total incom­prehen­sion of Anglo-Saxon poli­tics… Blair is a bit woo­den at best, and G.W.Bush is not, wha­te­ver your poli­ti­cal con­vic­tions, a gif­ted spea­ker…
    Having said that, find a con­vi­vial bar, and there are many, many of these, simply grun­ting and smo­king a ciga­rette will get you by for hours and hours.

  5. aleah sato says:

    If your rea­lity doesn’t bite back on ocas­sion, you aren’t taking any risks.
    I do love tra­vel, though. If for nothing else than the com­for­ting fami­lia­rity you find en route back home.
    Enjoy your time in Paris!

  6. Colleen says:

    As we say in the trade, drama is con­flict. If there ain’t a little fric­tion, ain’t too much of inte­rest hap­pe­ning.
    Which is not to say that com­fort doesn’t have its place. I’m all for naps. Fre­quently for me they come in the form of Law & Order jags.
    But that juice…that “plug­ged in” fee­ling? That trumps all. Even with that fris­son of pain thrown in. (Maybe even because of it.)
    xxx
    c

  7. Andreas says:

    You know how life seems to go by fas­ter the lon­ger we live? The rea­son for this is rou­tine. The brain simply igno­res mun­dane, repe­ti­tive tasks when map­ping out the jour­ney so far.
    That’s one of the rea­son I love moving. Change equals stimulation.

  8. campester says:

    Mar­ke­ting et al is chan­ging too fast for anyone to really have a clue any­more. The only thing a poor hack can do is try to con­vince the client that isn’t the case.
    Sssssssshhhhhhhh!!!!
    thank god my wealthiest clients are mostly too stu­pid to even own com­pu­ters, much less surf the internet…

  9. Hil says:

    i too have recently star­ted living in paris… it was spur of the moment, spon­ta­neous, didn’t have a job or any idea of what i wan­ted to do … i was tra­ve­lling around france for a bit this sum­mer after glee­fully lea­ving the cor­po­rate world and when i got to paris i simply stop­ped tra­ve­lling …
    it has been simul­ta­neously the most terrif­ying and exci­ting, the most con­fu­sing and satisf­ying, and the most uns­ta­ble and and yet assu­red expe­rience of my life…
    it’s the first time in my life i’ve well and abso­lu­tely truly follo­wed my spi­rit and it’s the first time in my life i feel my life (although no where conc­rete at the moment) is finally on track …
    paris is a pretty remar­ka­ble … enjoy the ride!
    wheeeeeeeeeeeeee!