Comments on: dinosaurspeak http://gapingvoid.com/2004/11/05/dinosaurspeak/ "cartoons drawn on the back of business cards" Wed, 23 May 2012 20:07:07 +0000 hourly 1 http://wordpress.org/?v= By: AdPulp http://gapingvoid.com/2004/11/05/dinosaurspeak/#comment-2539 AdPulp Sat, 28 May 2005 05:17:06 +0000 http://gapingvoid.com/?p=1020#comment-2539 <strong>Outstanding Mission Statements: Ninth In A Series</strong> I understand this is not a mission statement, but it could be. The man who wrote it is full of such thoughts, so narrowing him down to one mission statement could be a lot to ask. Not that I have... Outstanding Mission Statements: Ninth In A Series

I understand this is not a mission statement, but it could be. The man who wrote it is full of such thoughts, so narrowing him down to one mission statement could be a lot to ask. Not that I have…

]]> By: Johnnie Moore's Weblog http://gapingvoid.com/2004/11/05/dinosaurspeak/#comment-2538 Johnnie Moore's Weblog Thu, 26 May 2005 16:02:12 +0000 http://gapingvoid.com/?p=1020#comment-2538 <strong>The new world of marketing, part 94</strong> Compare and contrast, thisjust a friendly mid day reminder never to rent from this man, allan gerovitz. rudest. broker. ever. we've taken our search to fifth ave in park slope and left this chump behind. chump!and this:Fondly called “the maven... The new world of marketing, part 94

Compare and contrast, thisjust a friendly mid day reminder never to rent from this man, allan gerovitz. rudest. broker. ever. we’ve taken our search to fifth ave in park slope and left this chump behind. chump!and this:Fondly called “the maven…

]]> By: J.W.B. http://gapingvoid.com/2004/11/05/dinosaurspeak/#comment-2537 J.W.B. Thu, 09 Dec 2004 04:31:06 +0000 http://gapingvoid.com/?p=1020#comment-2537 I guess the bottlenck isnt just the dumb old adversiting men though. Its also in many cases the advertiseing consumer. Its comfy being talked to in this old Kraft and Kellogs language. Not just as a kind of nostalgia: Tide ads and other perpetuators of dinosaur speak promise a world that is a kinder gentler place than it actually is, and ever was. That is, if you act/subscribe now. <a href="http://domai.host.sk" rel="nofollow">http://domai.host.sk</a> I guess the bottlenck isnt just the dumb old adversiting men though. Its also in many cases the advertiseing consumer. Its comfy being talked to in this old Kraft and Kellogs language. Not just as a kind of nostalgia: Tide ads and other perpetuators of dinosaur speak promise a world that is a kinder gentler place than it actually is, and ever was. That is, if you act/subscribe now.
http://domai.host.sk

]]> By: Matt http://gapingvoid.com/2004/11/05/dinosaurspeak/#comment-2536 Matt Sat, 20 Nov 2004 04:17:42 +0000 http://gapingvoid.com/?p=1020#comment-2536 Your first paragraph has not convinced me to subscribe to your feed (fantastic site, BTW). However, I am compelled to purchase contact lenses now...if only I could decide on a brand. Your first paragraph has not convinced me to subscribe to your feed (fantastic site, BTW). However, I am compelled to purchase contact lenses now…if only I could decide on a brand.

]]> By: Tony Goodson http://gapingvoid.com/2004/11/05/dinosaurspeak/#comment-2535 Tony Goodson Sat, 13 Nov 2004 17:31:24 +0000 http://gapingvoid.com/?p=1020#comment-2535 "why isn't it changing faster?" Why did half of America vote for Bush? Go figure! There's half your audience for "Dinosaurspeak", and if you add the 2-16 year olds and the insane, who also didn't vote for Bush, that's 75% of the biggest consumer market, plus parts of the rest of the world that think that anything American is cool. I keep sniggering at an advert to buy a Pepsi and win an evening with Beyonce. I wouldn't want an evening with Beyonce for all the Pepsi in the world!! “why isn’t it changing faster?“
Why did half of America vote for Bush?
Go figure!
There’s half your audience for “Dinosaurspeak”, and if you add the 2–16 year olds and the insane, who also didn’t vote for Bush, that’s 75% of the biggest consumer market, plus parts of the rest of the world that think that anything American is cool.
I keep sniggering at an advert to buy a Pepsi and win an evening with Beyonce. I wouldn’t want an evening with Beyonce for all the Pepsi in the world!!

]]> By: Evelyn Rodriguez http://gapingvoid.com/2004/11/05/dinosaurspeak/#comment-2534 Evelyn Rodriguez Tue, 09 Nov 2004 07:40:37 +0000 http://gapingvoid.com/?p=1020#comment-2534 Hugh: Forgot to mention I thought you were serious for a bit as I was reading and in my mind thinking 'what the F*' is in the food or water in Paris. I should mention I was sleep deprived. Jeremy: I guess that was slightly self-serving remark - although only slightly because my idea isn't self-serving. What Maslow describes as a high-synergy-culture and I just heard David Brin call a transparent company. I'm working on something right now. I've started leaking details on my blog - although my brain is WAY way way ahead of what I've actually written. I think today's post, The Age of Story-Dwelling, has all the relevant posted links to my start-up idea thus far: <a href="http://evelynrodriguez.typepad.com/crossroads_dispatches/2004/11/the_pace_of_the_2.html" rel="nofollow"><a href="http://evelynrodriguez.typepad.com/crossroads_dispatches/2004/11/the_pace_of_the_2.html" rel="nofollow">http://evelynrodriguez.typepad.com/crossroads_dispatches/2004/11/the_pace_of_the_2.html</a></a> Hugh: Forgot to mention I thought you were serious for a bit as I was reading and in my mind thinking ‘what the F*’ is in the food or water in Paris. I should mention I was sleep deprived.
Jeremy: I guess that was slightly self-serving remark — although only slightly because my idea isn’t self-serving. What Maslow describes as a high-synergy-culture and I just heard David Brin call a transparent company.
I’m working on something right now. I’ve started leaking details on my blog — although my brain is WAY way way ahead of what I’ve actually written.
I think today’s post, The Age of Story-Dwelling, has all the relevant posted links to my start-up idea thus far:
http://evelynrodriguez.typepad.com/crossroads_dispatches/2004/11/the_pace_of_the_2.html

]]> By: campester http://gapingvoid.com/2004/11/05/dinosaurspeak/#comment-2533 campester Tue, 09 Nov 2004 05:48:06 +0000 http://gapingvoid.com/?p=1020#comment-2533 why isn't it changing faster?? well, to extend your metaphor, maybe we need to generate some kind of massive extinction event... here's a fun mind game for you to play with. imagine what would happen to the world of advertising, mass media, or whatever, if some science fictiony electromagnetic pulse weapon DESTROYED THE INTERNET AND ALL COMPUTERS. let's not say "permanently" right off, although that might as well be the case for all intents and purposes. what forms of communication would survive, and which ones would die? i propose that bullshit is a religion. sorry; bullshit is a religion™ - ©2004 campester all rights reserved. sadly, though this new brand i just pulled out of my ass is amusing, it doesn't help much...does it? my disease is i keep coming up with these things even though i could make a lot more money by writing that top paragraph over and over and over. why isn’t it changing faster??
well, to extend your metaphor, maybe we need to generate some kind of massive extinction event…
here’s a fun mind game for you to play with.
imagine what would happen to the world of advertising, mass media, or whatever, if some science fictiony electromagnetic pulse weapon DESTROYED THE INTERNET AND ALL COMPUTERS. let’s not say “permanently” right off, although that might as well be the case for all intents and purposes.
what forms of communication would survive, and which ones would die?
i propose that bullshit is a religion. sorry; bullshit is a religion™ — ©2004 campester all rights reserved.
sadly, though this new brand i just pulled out of my ass is amusing, it doesn’t help much…does it?
my disease is i keep coming up with these things even though i could make a lot more money by writing that top paragraph over and over and over.

]]> By: jbr http://gapingvoid.com/2004/11/05/dinosaurspeak/#comment-2532 jbr Mon, 08 Nov 2004 22:48:24 +0000 http://gapingvoid.com/?p=1020#comment-2532 By the way, Hugh. After reading your "How to be creative" manifesto, I decided to do something meaningful with changing the world. My blog, <a href="http://bigchieftablet.blogspot.com/" rel="nofollow"><a href="http://bigchieftablet.blogspot.com/" rel="nofollow">http://bigchieftablet.blogspot.com/</a></a> is a very nascent attempt to create a clearinghouse for the thousands of conversations that occur each day about poor product performance or poor customer service experiences. These blog conversations are largely unheard by the people who need to hear them the most - the companies that sell the products and services. My blog is intended to find and publish these comments. Hopefully, as more and more experiences are published, the offending companies will begin to take notice of the site and use the site as a place to hear the most important comments they will ever get from a customer - complaints. Of course, any company that really understands the blogdom can do the same thing, but at this time, it's unlikely they are thinking about this avenue. So, give a brother some props and throw me onto your linklube. Trying to change the world without help is a bit of a challenge. Even a wolf hunts in a pack when food is scarce. By the way, Hugh. After reading your “How to be creative” manifesto, I decided to do something meaningful with changing the world. My blog, http://bigchieftablet.blogspot.com/ is a very nascent attempt to create a clearinghouse for the thousands of conversations that occur each day about poor product performance or poor customer service experiences. These blog conversations are largely unheard by the people who need to hear them the most — the companies that sell the products and services.
My blog is intended to find and publish these comments. Hopefully, as more and more experiences are published, the offending companies will begin to take notice of the site and use the site as a place to hear the most important comments they will ever get from a customer — complaints.
Of course, any company that really understands the blogdom can do the same thing, but at this time, it’s unlikely they are thinking about this avenue.
So, give a brother some props and throw me onto your linklube. Trying to change the world without help is a bit of a challenge. Even a wolf hunts in a pack when food is scarce.

]]> By: jbr http://gapingvoid.com/2004/11/05/dinosaurspeak/#comment-2531 jbr Mon, 08 Nov 2004 22:10:22 +0000 http://gapingvoid.com/?p=1020#comment-2531 I think the answer is relatively simple - it's Pavlovian. The traditional marketing "dogs" are not being rewarded for a behavior change. Regardless of the blogdom's insight into the new market, until there is a stimulus that forces an action that is reinforced by a reward, it will continue to be slow going. So, until the market demands a real conversation by ignoring the current language/approach, the landscape will continue to be dominated by the language of the dino (dinoese?). Likely, this is too simple of an explanation, but it seems easier to understand. So, our job is to continue to educate and infiltrate the mind of the market in order to create the stimulus/reward mechanism that will accelerate the change. I think the answer is relatively simple — it’s Pavlovian. The traditional marketing “dogs” are not being rewarded for a behavior change. Regardless of the blogdom’s insight into the new market, until there is a stimulus that forces an action that is reinforced by a reward, it will continue to be slow going.
So, until the market demands a real conversation by ignoring the current language/approach, the landscape will continue to be dominated by the language of the dino (dinoese?).
Likely, this is too simple of an explanation, but it seems easier to understand. So, our job is to continue to educate and infiltrate the mind of the market in order to create the stimulus/reward mechanism that will accelerate the change.

]]> By: Jeremy Heigh http://gapingvoid.com/2004/11/05/dinosaurspeak/#comment-2530 Jeremy Heigh Mon, 08 Nov 2004 06:44:16 +0000 http://gapingvoid.com/?p=1020#comment-2530 Evelyn, I totally agree. Got any ideas on how to get the party started? How about you, Hugh? Evelyn, I totally agree. Got any ideas on how to get the party started? How about you, Hugh?

]]> By: Evelyn Rodriguez http://gapingvoid.com/2004/11/05/dinosaurspeak/#comment-2529 Evelyn Rodriguez Mon, 08 Nov 2004 06:30:45 +0000 http://gapingvoid.com/?p=1020#comment-2529 Hugh asks: "Why isn't it changing faster?" Jeremy says: "I Hugh asks: “Why isn’t it changing faster?“
Jeremy says: “I

]]> By: aleah http://gapingvoid.com/2004/11/05/dinosaurspeak/#comment-2528 aleah Sun, 07 Nov 2004 22:53:18 +0000 http://gapingvoid.com/?p=1020#comment-2528 Yikes, sorry about the double posting. Yikes, sorry about the double posting.

]]> By: aleah http://gapingvoid.com/2004/11/05/dinosaurspeak/#comment-2527 aleah Sun, 07 Nov 2004 03:47:32 +0000 http://gapingvoid.com/?p=1020#comment-2527 All ad copy is masturbatory. :-) Seriously though, I would say the dinosaur's are hanging on because they aren't passionate about the art of marketing or sales. It's one part laziness, one part apathy. Plus, those exclamation marks and clich All ad copy is masturbatory. :-)
Seriously though, I would say the dinosaur’s are hanging on because they aren’t passionate about the art of marketing or sales. It’s one part laziness, one part apathy. Plus, those exclamation marks and clich

]]> By: aleah http://gapingvoid.com/2004/11/05/dinosaurspeak/#comment-2526 aleah Sun, 07 Nov 2004 03:46:46 +0000 http://gapingvoid.com/?p=1020#comment-2526 All ad copy is masturbatory. :-) Seriously though, I would say the dinosaur's are hanging on because they aren't passionate about the art of marketing or sales. It's one part laziness, one part apathy. Plus, those exclamation marks and cliches still work to varying degrees and according to the product. All ad copy is masturbatory. :-)
Seriously though, I would say the dinosaur’s are hanging on because they aren’t passionate about the art of marketing or sales. It’s one part laziness, one part apathy. Plus, those exclamation marks and cliches still work to varying degrees and according to the product.

]]> By: Nia http://gapingvoid.com/2004/11/05/dinosaurspeak/#comment-2525 Nia Sun, 07 Nov 2004 01:37:57 +0000 http://gapingvoid.com/?p=1020#comment-2525 Now, the opinion on someone who has absolutely no clue about advertising... That first paragraph feels like the written part in a soymilk ad. It's so irritating it makes me feel like boycotting that brand and the magazine where I found the ad. Then I go to the supermarket and buy the cheapest or the least-known brand, thinking that the difference in price is due to the expensive brand spending more money in marketing. I don't want to buy a label, I just want to buy the milk. I guess not everyone in the supermarket thinks like me, but I wish they did. Now, the opinion on someone who has absolutely no clue about advertising…
That first paragraph feels like the written part in a soymilk ad. It’s so irritating it makes me feel like boycotting that brand and the magazine where I found the ad. Then I go to the supermarket and buy the cheapest or the least-known brand, thinking that the difference in price is due to the expensive brand spending more money in marketing. I don’t want to buy a label, I just want to buy the milk.
I guess not everyone in the supermarket thinks like me, but I wish they did.

]]>