October 23, 2004
triangulated media
My blogging buddy, John Zagula just kindly mentioned me on his blog, Marketing Playbook, and then an hour later also kindly bought a blogad on gapingvoid. Thanks, John!
(I couldn’t help noticing he borrowed one of my cartoons for the visual in the ad. Heh. Nice one.)
We’ve been having some great e-mail exchanges recently. He’s an interesting guy. He and his colleague Richard have just come out with the book version of his blog, also called “Marketing Playbook”.
I’ve been following his blog for a while. The making of the book is as much of the story as the actual marketing ideas expressed, so it’s been fun watching the whole thing come together in the hopeful-but-haphazard way most books do. Here’s the schpiel on Amazon:
Every company needs to figure out the best way to beat the competition. What do you do if the other guy is already dominating the market? Should you challenge them head on or lie low for a while? Should you offer customers high-end features or a low-end price? Or both?
During their years at Microsoft, John Zagula and Richard Tong answered such questions so effectively that they helped Microsoft Office and Windows grow from a 10 percent to 90 percent market share. As venture capitalists, Zagula and Tong have continued to test and perfect their system with hundreds of companies of all sizes and at all stages.
Now theyOne Response to “triangulated media”
Thanks much Hugh. Really like the way you described this whole thing. A book that is not just a book, but rather part of an ongoing work in progress. Not our “playbook” but really the reader’s — we hope. And we hope we get to learn something from what they do and share back.