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]]> http://gapingvoid.com/2004/10/22/how-to-get-a-writing-job-in-advertising/comment-page-1/#comment-2396 Ray Sun, 24 Oct 2004 13:33:36 +0000 http://gapingvoid.com/?p=986#comment-2396 Great advice and not just on copywriting - I can't think of any area of my life where I want to achieve something where I couldn't apply it. Great advice and not just on copywriting — I can’t think of any area of my life where I want to achieve something where I couldn’t apply it.

]]> http://gapingvoid.com/2004/10/22/how-to-get-a-writing-job-in-advertising/comment-page-1/#comment-2395 Peg Fri, 22 Oct 2004 20:24:47 +0000 http://gapingvoid.com/?p=986#comment-2395 JS is in the best job in the world to practice writing ads. Want to get your clients'/prospects attention? Instead of calling them about buying space/time, etc., write good ads for them and take them over to show them. They're more likely to return your call, and once you've given them good material, the space sells itself. I'm a publisher, but really a frustrated writer. I get a lot of psychic salve from writing ads for our customers, and they really appreciate it. In our last ad study, the customers with the best response were the ones who I'd written (defying traditional print size/color logic.) Not because I'm a great writer, but because I knew how to engage my readers in conversation. Do the same, and you'll build a portfolio AND your commissions. JS is in the best job in the world to practice writing ads. Want to get your clients’/prospects attention? Instead of calling them about buying space/time, etc., write good ads for them and take them over to show them. They’re more likely to return your call, and once you’ve given them good material, the space sells itself.
I’m a publisher, but really a frustrated writer. I get a lot of psychic salve from writing ads for our customers, and they really appreciate it.
In our last ad study, the customers with the best response were the ones who I’d written (defying traditional print size/color logic.) Not because I’m a great writer, but because I knew how to engage my readers in conversation. Do the same, and you’ll build a portfolio AND your commissions.

]]> http://gapingvoid.com/2004/10/22/how-to-get-a-writing-job-in-advertising/comment-page-1/#comment-2394 Funk Broker Fri, 22 Oct 2004 10:37:24 +0000 http://gapingvoid.com/?p=986#comment-2394 I'm 22. I wanted to be a copywriter. I wrote lots of ads. Good ones. Then I realized I hate ads. Especially the good ones. But I still love gapingvoid. Because it's not biznass as use-you-all. I’m 22. I wanted to be a copywriter. I wrote lots of ads. Good ones. Then I realized I hate ads. Especially the good ones. But I still love gapingvoid. Because it’s not biznass as use-you-all.

]]> http://gapingvoid.com/2004/10/22/how-to-get-a-writing-job-in-advertising/comment-page-1/#comment-2393 Andreas Fri, 22 Oct 2004 10:08:23 +0000 http://gapingvoid.com/?p=986#comment-2393 Funny, I had the very same conversation with somebody today, a budding designer rather than a writer, who read my blog and wanted to pick my brain on how to break into the business. As we're both in Toronto we met up for a coffee rather than exchange mails. My advice (added to Colleen's comment): 1. Make sure you really, really, really want to do it. Because if you don't, if this is just a way to impress the chicks at your local bar, then don't even bother. There are simply too many dedicated people trying to break into the industry for anybody who doesn't give 100% to succeed. (See Hugh's post). 2. Ads are not art. Ads are not there to massage the creative team's ego. Ads exist to sell the client's stuff. If you want to be an artist, do it in your spare time. 3. "The customer isn't stupid. The customer is your wife." 4. "What you say is more important than how you say it." Or my own personal take on that quote: The idea is king. Funny, I had the very same conversation with somebody today, a budding designer rather than a writer, who read my blog and wanted to pick my brain on how to break into the business. As we’re both in Toronto we met up for a coffee rather than exchange mails.
My advice (added to Colleen’s comment):
1. Make sure you really, really, really want to do it. Because if you don’t, if this is just a way to impress the chicks at your local bar, then don’t even bother. There are simply too many dedicated people trying to break into the industry for anybody who doesn’t give 100% to succeed. (See Hugh’s post).
2. Ads are not art. Ads are not there to massage the creative team’s ego. Ads exist to sell the client’s stuff. If you want to be an artist, do it in your spare time.
3. “The customer isn’t stupid. The customer is your wife.”
4. “What you say is more important than how you say it.” Or my own personal take on that quote: The idea is king.

]]> http://gapingvoid.com/2004/10/22/how-to-get-a-writing-job-in-advertising/comment-page-1/#comment-2392 hugh macleod Fri, 22 Oct 2004 09:04:23 +0000 http://gapingvoid.com/?p=986#comment-2392 "As for other advice, I'd just add to immerse yourself in ads. Read/watch/listen to everything. Try to figure out why the good ones work. Figure out how to make the bad ones good." That's damn good advice, I would say =) I did it for a couple of years, then got sick of it. If you do it to much you end up like the Buddhist snake, eating its own tail. I suppose one of the hardest thing for any copwriter to figure out is how to stay engaged with the industry, while still being able to bring in fresh points of reference from other spheres. It's too easy to lose yourself on Madison Avenue. “As for other advice, I’d just add to immerse yourself in ads. Read/watch/listen to everything. Try to figure out why the good ones work. Figure out how to make the bad ones good.”
That’s damn good advice, I would say =)
I did it for a couple of years, then got sick of it. If you do it to much you end up like the Buddhist snake, eating its own tail.
I suppose one of the hardest thing for any copwriter to figure out is how to stay engaged with the industry, while still being able to bring in fresh points of reference from other spheres. It’s too easy to lose yourself on Madison Avenue.

]]> http://gapingvoid.com/2004/10/22/how-to-get-a-writing-job-in-advertising/comment-page-1/#comment-2391 Colleen Fri, 22 Oct 2004 08:56:34 +0000 http://gapingvoid.com/?p=986#comment-2391 Logging the hours is a good action plan for getting good at anything, really. I was a much better copywriter after doing it for 10 years than I was when I started. There's a sharp, steep ascent to the learning curve with any craft. (Let's not even talk about Photoshop...please.) As for other advice, I'd just add to immerse yourself in ads. Read/watch/listen to everything. Try to figure out why the good ones work. Figure out how to make the bad ones good. And if you can figure out how to make the un-sexy stuff sexy and compelling, you just might have something going for yourself. Logging the hours is a good action plan for getting good at anything, really. I was a much better copywriter after doing it for 10 years than I was when I started. There’s a sharp, steep ascent to the learning curve with any craft. (Let’s not even talk about Photoshop…please.)
As for other advice, I’d just add to immerse yourself in ads. Read/watch/listen to everything. Try to figure out why the good ones work. Figure out how to make the bad ones good.
And if you can figure out how to make the un-sexy stuff sexy and compelling, you just might have something going for yourself.

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