the krypronite factor

zzzzazzdggg50.jpg
This “thriving in markets” cartoon above is one of my favorites. Hence why I repost it far too often. Hence why it has a permanent spot in The Hughtrain.
Sure, the line sounds good in a meeting. And yes, the client will invariably ask, “Can you give me a good example of what you mean, exactly?”
Luckily we all now have such an example: I call it “The Kryptonite Factor.”
Robert Scoble mentioned it only a day or two ago. I first came across it reading Rick Bruner’s blog (Bruner is one very smart cookie, by the way. I’d recommend paying attention to what’s on his radar screen).
Here’s how the drama unfolded:

DAY ONE:
KRYPTONITE: Our bike locks are the best.
THE MARKET: Yes, your bike locks are the best.
DAY TWO:
KRYPTONITE: Our bike locks are the best.
THE MARKET: Yes, your bike locks are still the best.
DAY THREE:
KRYPTONITE: Our bike locks are the best.
THE MARKET: Ummm… yeah I’m sure they are, but what’s all this about some recent video on the net that’s supposed to show how you can crack your locks in 10 seconds using a simple Bic ballpoint pen?
DAY FOUR:
KRYPTONITE: Our bike locks are the best.
THE MARKET: Hey, I just saw that video on a friend’s website. And I’m kinda ticked off because I just paid $60 for one of your new locks 3 weeks ago, and I’m wondering if a Bic pen can crack my lock or not… does the pen crack all Kryptonite locks or just one or two models?
DAY FIVE:
KRYPTONITE: Our bike locks are the best.
THE MARKET: Hey, I just visited your website and saw no mention of the Bic pens. What the hell are you doing about it? Are you going to fix the locks? Are you going to give me a refund?
DAY SIX:
KRYPTONITE: Our bike locks are the best.
THE MARKET: No, they’re not. You guys are assholes.

So what was the final outcome? How did Kryptonite address the problem? Did they fix the lock in the end? I have no idea. I’m just assuming their locks continue to suck. I suppose I could go visit the company website for more info, but… Eh. I can’t be bothered. I’m just assuming it’ll have the usual bullshit PR when I get there. Life is short.
One decent, smart, young, credible part-time blogger on $500 a month, writing from the front lines on their behalf could have saved Kryptonite millions of dollars. Not to mention decades of slowly-and-painfully built brand equity.
Without warning, Kyptonite’s market got smarter and faster than they did. And it only took a couple of days to unleash the full wrath. Boom!
You have been warned.
[UPDATE:] Just added this post to The Hughtrain. Rock on.

Are you ready to work with us?

Get More Info

Testimonials

Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
@copyblogger
 
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark
prevnext