October 18, 2004

random notes

4 Comments

: This recent “Ego­fric­tion” post has gene­ra­ted a huge amout of e-mails. Thanks, Guys. On the same sub­ject, I recently upda­ted my sch­tick on my About Page:

I’m Crea­tive Direc­tor for a new brand con­sul­tancy that’s currently imple­men­ting some pretty power­ful, ahead-of-the-curve ideas to do with making tech­no­lo­gi­cal imple­men­ta­tion less cul­tu­rally dis­rup­tive. I’m loo­king for both US and Euro­pean clients, part­ners and allies. 

Making tech imple­men­ta­tion less cul­tu­rally dis­rup­tive. Exactly. It’s a HUGE sub­ject. Expect to see me write a lot about it over the next while. And feel free to write me if you have any thoughts on the sub­ject you want to bounce around: hugh at gaping­void etc.
: David Sifry On Cor­po­rate Blog­ging:

Even though some of the lar­gest tech­no­logy com­pa­nies are repre­sen­ted in this graph, to me this shows that we are still at the rela­tive start of accep­ted use of blog­ging as a part of cor­po­rate policy — and that there is still a tre­men­dous oppor­tu­nity for forward-thinking com­pa­nies and mana­ge­ment to have a sig­ni­fi­cant posi­tive impact on their public per­cep­tion by encou­ra­ging an enligh­te­ned blog­ging policy, encou­ra­ging open­ness both within and outside of the organization. 

The trou­ble cor­po­ra­tions have with blog­ging is that it’s easy. Peo­ple who work in large com­pa­nies are used to making everything as com­pli­ca­ted and unk­no­wa­ble as pos­si­ble, in order to pro­tect the per­cei­ved value of what they do. Doing something that is cheap, easy and effec­tive is cul­tu­rally counter-intuitive.

4 Responses to “random notes”

  1. Panda says:
    October 18, 2004 at 3:50 pm

    Hugh, you need to spell “imple­men­ta­tion” right.

  2. hugh macleod says:
    October 18, 2004 at 3:58 pm

    MT needs spell-check, methinks…

  3. Hans Henrik says:
    October 19, 2004 at 8:09 pm

    Hi
    I think your right. Cor­po­rate blog­ging is in it’s puberty.
    How to define a Cor­po­rate Blog? It

  4. David Burn says:
    October 19, 2004 at 10:47 pm

    Hans,
    I was happy to see your com­ments here con­cer­ning the use, and future use, of cor­po­rate blogs. I’ve been searching high and low for good exam­ples. Stony­brook Farms, a New Hampshire orga­nic dairy has a hand­ful of blogs, which they use to tell their brand’s uni­que story. I also found a small cons­truc­tion firm in Min­ne­sota that has a cor­po­rate blog.
    In the ad agency uni­verse – where use of offi­cial blogs ought to flou­rish – there are two great exam­ples. One from crea­tive hot shop But­ler, Shine and Stern in Sau­sa­lito and the other from Cou­dal Part­ners, a small design firm in Chicago.