http://gapingvoid.com/2004/10/02/great-branding-is-a-spiritual-exercise/ "cartoons drawn on the back of business cards" Sun, 21 Mar 2010 04:10:55 +0000 http://wordpress.org/?v=abc hourly 1 http://gapingvoid.com/2004/10/02/great-branding-is-a-spiritual-exercise/#comment-2138 Diego Mon, 25 Oct 2004 13:14:37 +0000 http://gapingvoid.com/?p=937#comment-2138 Amen, brother. Amen, brother.

]]> http://gapingvoid.com/2004/10/02/great-branding-is-a-spiritual-exercise/#comment-2137 hugh macleod Tue, 12 Oct 2004 03:27:36 +0000 http://gapingvoid.com/?p=937#comment-2137 "Were those your pictures used by Kim Polese in her SpikeSource presentation at Web 2.0?..." Yep. T'was me. Glad they went down well. Cheers. “Were those your pictures used by Kim Polese in her SpikeSource presentation at Web 2.0?…”
Yep. T’was me. Glad they went down well. Cheers.

]]> http://gapingvoid.com/2004/10/02/great-branding-is-a-spiritual-exercise/#comment-2136 Adam Tue, 12 Oct 2004 03:13:10 +0000 http://gapingvoid.com/?p=937#comment-2136 Were those your pictures used by Kim Polese in her SpikeSource presentation at Web 2.0? They were fantastic -- not only did they resonate with the audience, but they effectively complemented the points Kim was making. Kudos!! Were those your pictures used by Kim Polese in her SpikeSource presentation at Web 2.0? They were fantastic — not only did they resonate with the audience, but they effectively complemented the points Kim was making. Kudos!!

]]> http://gapingvoid.com/2004/10/02/great-branding-is-a-spiritual-exercise/#comment-2135 dB Tue, 12 Oct 2004 00:28:39 +0000 http://gapingvoid.com/?p=937#comment-2135 Hugh, you're one of the saints. Yet, it seems to me that before a brand manager can look into the soul of his firm's brand, he'd need to first look into his own soul. Conviction comes from knowing that one's product or service is beneficial to humankind (thus, it is also about merit). No matter how much spirit one brings to a shit product, in the end, the product will still fail to satisfy. Hugh, you’re one of the saints.
Yet, it seems to me that before a brand manager can look into the soul of his firm’s brand, he’d need to first look into his own soul. Conviction comes from knowing that one’s product or service is beneficial to humankind (thus, it is also about merit). No matter how much spirit one brings to a shit product, in the end, the product will still fail to satisfy.

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