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October 1, 2004

forget “customers”. think “allies”.

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For­get “Cus­to­mers”. Think “Allies”.
That line came to me after rea­ding an insa­nely great post from Evelyn Rodri­guez.
No empathy, no alliance. Rock on.
[CAVEAT:] She gives me a men­tion in the post (Thanks, Ev!).
Damn, she’s good. Every time I write something I have to check her blog just to make sure she hasn’t thought of it first.
[UPDATE:] Nice story from fellow Evelyn grou­pie John­nie Moore, who I think has the best Bri­tish mar­ke­ting blog:

A friend was once asked by a CEO to get his staff to have more enga­ging con­ver­sa­tions. His ins­pi­red inter­ven­tion was simply to ask the boss, “Is this an enga­ging con­ver­sa­tion?” Rather Zen like, I think that cap­tu­res the cha­llenge of get­ting con­ver­sa­tions into the here-and-now where I think change can hap­pen. What Ben and Roz Zan­der call “pos­si­bi­lity space”.

I was having a chat with a very smart Bri­tish adver­ti­sing exe­cu­tive the other day. She was telling me how “Bri­tain still has the best adver­ti­sing in the world.“
I’ve been hea­ring that for years. The more I know about adver­ti­sing, the less I agree with it.
Sure, if you’re into cash-thirsty, 30-year-old busi­ness models, then yeah, well, maybe the UK is your kind of place…
I’ll shut up now in case this turns into a rant.
[UPDATE:] Evelyn’s link was bro­ken. Fixed now. Thanks to Kathe­rine for spot­ting it.

3 Responses to “forget “customers”. think “allies”.”

1. Katherine says:

   October 1, 2004 at 1:23 PM

   No empathy, no alliance, and no link. Please check the Evelyn Rodri­guez link.
   Thanks!
2. hugh macleod says:

   October 1, 2004 at 1:30 PM

   Thanks Kathe­rine. Fixed it =)
3. Evelyn Rodriguez says:

   October 2, 2004 at 5:36 AM

   Thanks Hugh. Your blog is on my daily fix list — I know you’re on same wave­length and it’s ine­vi­ta­ble we’ll amplify the fre­quency on the impor­tant stuff.