September 20, 2004

they are no longer customers, they are now consumers

image989904.jpg
A star­tup I know just got big and sexy. Now the peo­ple doing the actual work are pis­sed off because sud­denly the mana­ge­ment are star­ting to believe their own publi­city. Sud­denly the fancy-talk con­sul­tants are moving in. Sud­denly for the first time the CEO is clo­sing the door to his office so his under­lings can

7 Responses to “they are no longer customers, they are now consumers”

  1. Brian says:

    I used to con­sult with com­pa­nies who wan­ted to learn how to value those who gave them a chance in their infancy.
    I found that if I got a 3 inch dowel and bashed the CEO’s head in, that the com­pany re-adopted its crea­tive roots and really grew.
    And it made me feel bet­ter too.
    That’s what’s great about con­sul­ting! :-)

  2. isn’t it iro­nic when a com­pany doesn’t take its own medi­cine?
    i did a web­site for a small home-run busi­ness, and they somehow got hoo­ked up with a web mar­ke­ting person/firm. they emai­led him and cc’d me, to ask if I could work with them to help their site’s ran­kings (tho I’d already been through most of the tech of it with them, they don’t lis­ten and pay any attan­tion till they’ve paid 2 or 3 times to get to what I said the first time — dif­fe­rent story though).
    so I check the guy’s com­pany web­site, and then tried every search term I could to locate his website/company via a half dozen search engi­nes. I couldn’t find it.
    Beware the inter­net mar­ke­ting com­pany who can’t be found in a web search…

  3. mr D says:

    sounds like mova­ble type (though I’m sure it’s not them):
    http://www.movabletype.org/

  4. Ron says:

    I just wish my com­pany will grow to the size that I can start making those mis­ta­kes :-(

  5. Dave Strus says:

    mr D, I thought the same thing: Six Apart. Sounds like them, right down to what their pro­duct is sup­po­sed to be “all about.”

  6. hugh macleod says:

    Well, MT-Bashing is nothing new in the blo­gosphere.
    If some­body gues­ses the com­pany I will be SERIOUSLY sur­pri­sed. Heh.

  7. Jo says:

    yo pal! my e:mail is jobooth30@hotmail.com shout me soon j:-)