Comments on: rebundling content

By: hugh macleod

hugh macleod — Mon, 20 Sep 2004 21:47:40 +0000

Depends on the magazine, Richard, of course. I’m glad the biz is working for you.
I just don’t consider “working at the sharp end of fragmenting media” the definition of fun.

By: Richard

Richard — Mon, 20 Sep 2004 18:43:02 +0000

"It's about relationships. It's about relevancy. It's about service. It's about uniqueness. It's about perspective". Gee, what if that relationship, that relevance and perspective could be bundled together in a convenient-to-read, portable format that had the added benefit of offering you things that fitted those criteria, but which you hand't thought about and therefore sought out. If there was someone - let's call them an "editor" - who understands your possible mind-sets had thought up those sort of things and understood you and people like you, that could just work. OK, so I happen to agree that the magazine may be rendered obsolete eventually. And as a mid-thirties magazine person, I'll be obsolete long before magazines. But while you're gazing at the horizon, I'm happy to give my readers what they want in a format in which they want it for at least a couple more years yet...

By: boo

boo — Sat, 18 Sep 2004 21:28:46 +0000

New opportunities are always presenting themselves in terms of developing business models, but you have to be on the lookout for these opportunities, and quick and creative in adapting. I’ve heard it likened to jumping out of an airplane and designing/building a parachute on the way down.

By: Katherine

Katherine — Sat, 18 Sep 2004 20:28:13 +0000

I’m making twice as much as a free agent as I did at my last job.
Freelancing works, *if* you can show how you add value compared to all the other people out there trying to do the same thing. Freelancing works, if (and only if) you can do excellent work every time out. If you go into it saying, “hire me because I have low overhead and I’m cheap,” you’re doomed.

By: hugh macleod

hugh macleod — Sat, 18 Sep 2004 18:45:09 +0000

Freelancing and working from home doesn’t make you less cheap and exploitable.
In fact, I would say exactly the opposite.

By: m

Sat, 18 Sep 2004 18:17:04 +0000

and what would a new business model look like? Freelancing? Working from home to cut the cost of offices?